{"id":14522,"date":"2026-06-24T06:36:37","date_gmt":"2026-06-24T06:36:37","guid":{"rendered":"https:\/\/www.business-ereputation.com\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/"},"modified":"2026-06-25T13:12:14","modified_gmt":"2026-06-25T13:12:14","slug":"the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/","title":{"rendered":"The Online Reputation Starter Kit for Tradespeople: 5 Steps in Less Than 2 Hours"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Imagine Marc, a plumber in Bordeaux\u2014excellent at his job but invisible on Google. A customer types in \u201cplumber Bordeaux,\u201d comes across a competitor with 87 reviews and a 4.7-star rating, and gives them a call. Marc, on the other hand, has two reviews and a neglected business listing. This scenario plays out thousands of times a day. The good news: setting up an <strong>online reputation starter kit for tradespeople<\/strong> takes less than two hours. By 2026, 81% of consumers will check reviews before choosing a professional, and a good Google rating can account for up to 40% of a local tradesperson\u2019s new customers.     <\/p><p class=\"wp-block-paragraph\"><strong>In short:<\/strong><\/p><ul class=\"wp-block-list\"><li>An optimized Google Business Profile is the foundation of your local visibility\u2014even more so than your website.<\/li><li>The collection of customer reviews is triggered by a simple system (QR code, text message) that runs automatically.<\/li><li>Responding to 100% of reviews\u2014both positive and negative\u2014triples the level of trust your prospects have in you.<\/li><li>Social media and basic monitoring help protect your reputation from unpleasant surprises.<\/li><li>With the advent of AI-powered recommendations, artisans who are inactive or have poor ratings become invisible to potential customers.<\/li><\/ul><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Optimize_Your_Google_Business_Profile_in_30_Minutes\" >Optimize Your Google Business Profile in 30 Minutes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#The_fields_that_really_make_a_difference\" >The fields that really make a difference<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Set_up_a_system_for_collecting_customer_reviews_without_spending_your_evenings_on_it\" >Set up a system for collecting customer reviews without spending your evenings on it<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Choosing_the_Right_Time_to_Ask\" >Choosing the Right Time to Ask<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Which_Channel_for_Which_Tradesperson\" >Which Channel for Which Tradesperson<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Respond_to_reviews_to_turn_every_piece_of_criticism_into_an_opportunity\" >Respond to reviews to turn every piece of criticism into an opportunity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#The_Procedure_for_a_Negative_Review\" >The Procedure for a Negative Review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Dont_overlook_the_positive_reviews\" >Don&#8217;t overlook the positive reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Establish_a_social_media_presence_tailored_to_your_business\" >Establish a social media presence tailored to your business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#The_Right_Network_for_Your_Customer_Base\" >The Right Network for Your Customer Base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Turning_an_achievement_into_content\" >Turning an achievement into content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Set_up_a_monitoring_system_to_protect_your_reputation_and_anticipate_crises\" >Set up a monitoring system to protect your reputation and anticipate crises<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#Free_Tools_That_Are_All_a_Craftsman_Needs\" >Free Tools That Are All a Craftsman Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#The_Impact_of_Generative_AI_on_Artisans\" >The Impact of Generative AI on Artisans<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_Your_Google_Business_Profile_in_30_Minutes\"><\/span>Optimize Your Google Business Profile in 30 Minutes<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The first step in your <strong>starter kit<\/strong> is to claim and complete your Google Business Profile. This is what appears in the well-known \u201clocal pack\u201d (the three results with a map) when a customer searches for a local tradesperson. Without it, you don\u2019t exist for Google.  <\/p><p class=\"wp-block-paragraph\">Let&#8217;s take Marc, our plumber from Bordeaux, as an example. In exactly thirty minutes, he claims his listing, enters his exact hours of operation and service area, and adds twelve photos of completed jobs. The results are immediate: Google loves active listings and ranks them higher.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_fields_that_really_make_a_difference\"><\/span>The fields that really make a difference<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Not all fields carry the same weight. The main category, the exact business name, and the address are the three elements that Google prioritizes when evaluating local search rankings. Choose the wrong category, and your listing will disappear from relevant search results.  <\/p><p class=\"wp-block-paragraph\">Photos play an underestimated role. A BrightLocal study shows that listings with more than 100 photos receive more requests for directions and calls. For a tradesperson, before-and-after photos are worth a thousand sales pitches. Marc took photos of a remodeled bathroom: three prospective customers mentioned them on the phone.   <\/p><p class=\"wp-block-paragraph\">Don&#8217;t forget to include a detailed description and list of services. List each service along with its natural keywords (emergency repairs, water heater installation, bathroom renovation). This precise online management directly boosts your visibility. A complete listing is already half the battle toward building a solid local <strong>reputation<\/strong>.   <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_up_a_system_for_collecting_customer_reviews_without_spending_your_evenings_on_it\"><\/span>Set up a system for collecting customer reviews without spending your evenings on it<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The second step turns your satisfied customers into brand advocates. Collecting<strong>customer reviews<\/strong> is based on a simple principle: ask at the right time, through the right channel. Most small business owners don\u2019t dare to ask for reviews. This is precisely where the gap with competitors widens.   <\/p><p class=\"wp-block-paragraph\">Marc decided to print a QR code on his invoices. Customers scan it, are taken to his Google listing, and leave a review in thirty seconds. In two months, he went from two to twenty-six reviews. His phone now rings more often than his competitor\u2019s across the street.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Time_to_Ask\"><\/span>Choosing the Right Time to Ask<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Timing is everything. Asking for a review right after a successful service call, when the customer is still happy to have hot water again, greatly increases your chances. Wait a week, and that enthusiasm fades. The automated text message sent two hours after the service call remains your most powerful tool.   <\/p><p class=\"wp-block-paragraph\">One ethical consideration is worth noting: never filter your requests to include only delighted customers. This practice creates a detectable bias, and negative reviews provide valuable feedback for improvement. A transparent approach\u2014as emphasized in several guides on <a href=\"https:\/\/achatavis.com\/e-reputation\/strategie-e-reputation\/\" rel=\"nofollow\">building an online reputation strategy<\/a>\u2014protects your credibility in the long run.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Channel_for_Which_Tradesperson\"><\/span>Which Channel for Which Tradesperson<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Not all channels are equally effective depending on your line of work. Here&#8217;s a comparison to help you quickly figure out which ones are right for you. <\/p><figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Collection channel<\/th>\n<th>Average response rate<\/th>\n<th>Ideal for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>QR code on invoice<\/td>\n<td>15 to 25%<\/td>\n<td>Tradespeople who have frequent physical contact<\/td>\n<\/tr>\n<tr>\n<td>Automatic SMS<\/td>\n<td>30 to 40%<\/td>\n<td>Emergency and Breakdown Services<\/td>\n<\/tr>\n<tr>\n<td>Post-Service Email<\/td>\n<td>10 to 20%<\/td>\n<td>Long-term projects with detailed estimates<\/td>\n<\/tr>\n<tr>\n<td>Business card with a link<\/td>\n<td>5 \u00e0 10%<\/td>\n<td>Initial contact, prospecting<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure><p class=\"wp-block-paragraph\">Text messages are by far the most popular choice for emergency services. A locksmith who makes a service call at 10 p.m. sends a message the next morning: the customer, relieved to have regained access to their home, is happy to reply. Well-timed <strong>digital communication<\/strong> turns every job into social proof.  <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Respond_to_reviews_to_turn_every_piece_of_criticism_into_an_opportunity\"><\/span>Respond to reviews to turn every piece of criticism into an opportunity<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The third step in your <strong>online reputation starter kit<\/strong> is to consistently respond to reviews. A personalized response triples the level of trust perceived by prospects who read your listing. Silence, on the other hand, sends the worst possible signal: that you don\u2019t care about your customers.  <\/p><p class=\"wp-block-paragraph\">Many artisans fear negative reviews. This is a mistake in perspective. A well-handled negative review is more reassuring than a string of perfect\u2014and suspicious\u2014five-star ratings. Prospective customers want to see how you respond when things go wrong.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Procedure_for_a_Negative_Review\"><\/span>The Procedure for a Negative Review<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Three simple steps are all it takes. First, thank the customer for their feedback; acknowledge how they feel; then offer to resolve the issue offline by providing a phone number. Example: &#8220;Sorry for the inconvenience, Sophie. Please call us at 05 56 XX so we can resolve this quickly.&#8221;  <\/p><p class=\"wp-block-paragraph\">There\u2019s a golden rule for protecting your reputation: never respond in the heat of the moment. If a review upsets you, wait thirty minutes. Read your message aloud. If it sounds aggressive, rephrase it. The key to <a href=\"https:\/\/www.business-ereputation.com\/en\/e-reputation-turning-a-negative-review-to-your-advantage\/\" rel=\"nofollow\">turning a negative review to your advantage<\/a> lies entirely in maintaining this composure in public.    <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_overlook_the_positive_reviews\"><\/span>Don&#8217;t overlook the positive reviews<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Responding to positive reviews is just as important as handling negative ones. A simple \u201cThanks, Pierre\u2014glad to hear the boiler is working great. See you soon\u201d makes your customer feel valued and encourages others to leave reviews. It adds a personal touch to your <strong>online presence<\/strong> and appeals to Google\u2019s algorithm, which recognizes an active listing.  <\/p><p class=\"wp-block-paragraph\">Avoid mindless copy-and-paste. A dozen identical responses immediately give away a lack of interest. Mention a specific detail from each review: the type of project, the first name, or a word from the customer. This attention to detail makes all the difference between a hands-on professional and a digital ghost.   <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establish_a_social_media_presence_tailored_to_your_business\"><\/span>Establish a social media presence tailored to your business<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The fourth step expands your <strong>visibility<\/strong> beyond Google. You don&#8217;t need to be everywhere: a single well-maintained social media account is enough for a tradesperson. The goal is to showcase your expertise and stay top of mind with your past clients, who will then recommend you.  <\/p><p class=\"wp-block-paragraph\">Marc chose a local Facebook page. He posts a photo from a construction site there once a week, responds to messages, and shares his projects. As a result, his clients tag him, and his posts spread throughout the neighborhood. Digital word of mouth works better than a flyer in the mailbox.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Right_Network_for_Your_Customer_Base\"><\/span>The Right Network for Your Customer Base<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">A roofer doesn&#8217;t communicate the same way a photographer does. For construction trades, Facebook and Instagram dominate thanks to their local, visual focus. B2B services find their audience on LinkedIn. The classic mistake is to spread yourself thin across five platforms and abandon them all after a month.   <\/p><p class=\"wp-block-paragraph\">Consistency is more important than quantity. One post a week over the course of a year is better than ten posts in a single week followed by radio silence. These <strong>social media platforms<\/strong> also boost your search engine rankings, since Google interprets social activity as a sign of business vitality.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_an_achievement_into_content\"><\/span>Turning an achievement into content<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">You don&#8217;t need to be a videographer. A before-and-after photo with a short caption is more than enough. &#8220;Leak repaired on an emergency basis this morning in Caud\u00e9ran\u2014customer relieved.&#8221; This type of content reassures customers, demonstrates your business&#8217;s activity, and supports your <strong>digital strategy<\/strong> without a budget.   <\/p><p class=\"wp-block-paragraph\">Real-world experience shows a consistent pattern: craftsmen who document their projects receive more requests than those who don\u2019t. As an industry expert points out in this <a href=\"https:\/\/www.business-ereputation.com\/en\/e-reputation-expert-interview-4-gwenola-de-cremiers-photographer-at-artshooting-fr\/\" rel=\"nofollow\">interview on professional photography<\/a>, showcasing your work builds immediate trust. Your projects are your best advertisement.  <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_up_a_monitoring_system_to_protect_your_reputation_and_anticipate_crises\"><\/span>Set up a monitoring system to protect your reputation and anticipate crises<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The fifth and final step is to secure your <strong>starter kit<\/strong>. The next step is to monitor what\u2019s being said about you online so you can respond quickly. A review that goes unnoticed for two weeks can cause considerable damage before you even realize it.  <\/p><p class=\"wp-block-paragraph\">Setup takes just ten minutes using free tools. Google Alerts notifies you by email as soon as your company name appears anywhere. Google Business Profile notifications alert you to every new review. Now, Marc knows within a few hours when a customer has left a review.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Tools_That_Are_All_a_Craftsman_Needs\"><\/span>Free Tools That Are All a Craftsman Needs<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">You don&#8217;t need to pay for an expensive subscription to get started. Three <strong>quick steps<\/strong> cover the essentials of effective market monitoring for a tradesperson or a very small business. <\/p><ul class=\"wp-block-list\"><li><strong>Google Alerts<\/strong>: Free email alerts about your company name and services.<\/li><li><strong>Google Business Profile Notifications<\/strong>: Immediate alerts for every new review that needs to be addressed.<\/li><li><strong>Monthly local search audit<\/strong>: Type your name + city once a month and look at the first three results.<\/li><\/ul><p class=\"wp-block-paragraph\">This simple routine, outlined in this <a href=\"https:\/\/www.business-ereputation.com\/en\/monthly-e-reputation-checklist-12-points-to-check-in-just-30-minutes\/checklist-mensuelle-e-reputation-les-12-points-a-verifier-en-30-minutes-chrono\/\" rel=\"nofollow\">monthly checklist that takes just thirty minutes to complete<\/a>, helps you avoid unpleasant surprises. Half an hour a month to protect years of hard-earned reputation\u2014the math clearly works in your favor. <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Generative_AI_on_Artisans\"><\/span>The Impact of Generative AI on Artisans<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Here\u2019s what tomorrow is really about. When a customer asks an AI, \u201cWho is the best plumber in Bordeaux?\u201d, the assistant recommends the highest-rated professionals with the strongest online presence. Tradespeople who are unknown or poorly rated simply disappear from the conversation.  <\/p><p class=\"wp-block-paragraph\">This shift benefits small business owners who have already established their online presence. AI systems rely on reliable sources: plenty of reviews, a complete business profile, and positive mentions. Building your <strong>online reputation<\/strong> today means ensuring you\u2019ll be recommended by the algorithms that will guide tomorrow\u2019s customers.  <\/p><p class=\"wp-block-paragraph\">Developing a comprehensive <a href=\"https:\/\/www.business-ereputation.com\/en\/e-reputation-crisis-plan-the-step-by-step-procedure-when-things-get-out-of-hand\/plan-de-crise-e-reputation-la-procedure-etape-par-etape-quand-tout-semballe-2\/\" rel=\"nofollow\">, step-by-step crisis plan<\/a> is the ideal way to round out your strategy. A wave of fake reviews or a disgruntled customer whose complaint goes viral could happen at any time. It\u2019s better to have thought through your response before the storm hits. To take it a step further, resources like <a href=\"https:\/\/finom.co\/fr-fr\/blog\/e-reputation\/\" rel=\"nofollow\">this comprehensive guide to online reputation<\/a> explain the mechanisms in depth. You can put together your <strong>starter kit<\/strong> in two hours\u2014while your competitors may still be waiting.    <\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine Marc, a plumber in Bordeaux\u2014excellent at his job but invisible on Google. A customer types in \u201cplumber Bordeaux,\u201d comes across a competitor  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":14523,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-14522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ereputation-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quick Steps to Boost Artisans&#039; Online Reputation<\/title>\n<meta name=\"description\" content=\"The Online Reputation Starter Kit for Artisans: 5 simple steps in less than 2 hours to quickly boost your online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Online Reputation Starter Kit for Tradespeople: 5 Steps in Less Than 2 Hours\" \/>\n<meta property=\"og:description\" content=\"The Online Reputation Starter Kit for Artisans: 5 simple steps in less than 2 hours to quickly boost your online presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T06:36:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T13:12:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/06\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"The Online Reputation Starter Kit for Tradespeople: 5 Steps in Less Than 2 Hours\",\"datePublished\":\"2026-06-24T06:36:37+00:00\",\"dateModified\":\"2026-06-25T13:12:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/\"},\"wordCount\":1827,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg\",\"articleSection\":[\"E-reputation\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/\",\"name\":\"Quick Steps to Boost Artisans' Online Reputation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg\",\"datePublished\":\"2026-06-24T06:36:37+00:00\",\"dateModified\":\"2026-06-25T13:12:14+00:00\",\"description\":\"The Online Reputation Starter Kit for Artisans: 5 simple steps in less than 2 hours to quickly boost your online presence.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg\",\"width\":1536,\"height\":1024,\"caption\":\"le kit de d\u00e9marrage e-r\u00e9putation pour artisans : 5 actions en moins de 2 heures\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-reputation\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/ereputation-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Online Reputation Starter Kit for Tradespeople: 5 Steps in Less Than 2 Hours\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1782368324\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1782368324\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1782368324\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quick Steps to Boost Artisans' Online Reputation","description":"The Online Reputation Starter Kit for Artisans: 5 simple steps in less than 2 hours to quickly boost your online presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/","og_locale":"en_US","og_type":"article","og_title":"The Online Reputation Starter Kit for Tradespeople: 5 Steps in Less Than 2 Hours","og_description":"The Online Reputation Starter Kit for Artisans: 5 simple steps in less than 2 hours to quickly boost your online presence.","og_url":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2026-06-24T06:36:37+00:00","article_modified_time":"2026-06-25T13:12:14+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/06\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"The Online Reputation Starter Kit for Tradespeople: 5 Steps in Less Than 2 Hours","datePublished":"2026-06-24T06:36:37+00:00","dateModified":"2026-06-25T13:12:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/"},"wordCount":1827,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/06\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg","articleSection":["E-reputation"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/","url":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/","name":"Quick Steps to Boost Artisans' Online Reputation","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/06\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg","datePublished":"2026-06-24T06:36:37+00:00","dateModified":"2026-06-25T13:12:14+00:00","description":"The Online Reputation Starter Kit for Artisans: 5 simple steps in less than 2 hours to quickly boost your online presence.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/06\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/06\/Le-kit-de-demarrage-e-reputation-pour-artisans-5-actions-en-moins-de-2-heures.jpg","width":1536,"height":1024,"caption":"le kit de d\u00e9marrage e-r\u00e9putation pour artisans : 5 actions en moins de 2 heures"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"E-reputation","item":"https:\/\/www.business-ereputation.com\/en\/category\/ereputation-en\/"},{"@type":"ListItem","position":3,"name":"The Online Reputation Starter Kit for Tradespeople: 5 Steps in Less Than 2 Hours"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1782368324","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1782368324","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1782368324","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/the-online-reputation-starter-kit-for-tradespeople-5-steps-in-less-than-2-hours\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/14522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=14522"}],"version-history":[{"count":3,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/14522\/revisions"}],"predecessor-version":[{"id":14531,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/14522\/revisions\/14531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/14523"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=14522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=14522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=14522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}