{"id":13925,"date":"2026-05-18T06:48:34","date_gmt":"2026-05-18T06:48:34","guid":{"rendered":"https:\/\/www.business-ereputation.com\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/"},"modified":"2026-05-29T15:07:54","modified_gmt":"2026-05-29T15:07:54","slug":"trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/","title":{"rendered":"Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>In a nutshell<\/strong>: the Trustpilot vs. Google Business Profile battle has been dividing French SME managers for years. Yet the question is no longer really about choosing sides, but about understanding what each platform brings to the commercial visibility and credibility of a local brand. Here are the salient points to bear in mind before making a decision.  <\/p><ul class=\"wp-block-list\"><li><strong>Google Business Profile<\/strong> dominates local search, with over 90% market share of geolocated queries in France (source: StatCounter, 2025).<\/li><li><strong>Trustpilot<\/strong> remains the benchmark for e-tailers and B2B services, with an international reputation.<\/li><li>A lost star on Google can cost up to <strong>9% of sales<\/strong>, according to a Harvard Business School study.<\/li><li>Generative AIs now draw their recommendations from review platforms. <strong>AI reputation<\/strong> becomes a strategic asset. <\/li><li>Diversifying your sources of advice protects you from suspended listings and competitive attacks.<\/li><\/ul><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Trustpilot_or_Google_Business_Profile_understanding_the_fundamental_difference\" >Trustpilot or Google Business Profile: understanding the fundamental difference<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Figures_speak_louder_than_opinions\" >Figures speak louder than opinions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#The_trap_of_exclusive_choice\" >The trap of exclusive choice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Why_Google_Business_Profile_is_still_essential_for_local_visibility\" >Why Google Business Profile is still essential for local visibility<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#The_leverage_of_customer_reviews_on_local_SEO\" >The leverage of customer reviews on local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#The_dark_side_suspensions_and_false_opinions\" >The dark side: suspensions and false opinions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Trustpilot_whats_in_it_for_French_SMEs\" >Trustpilot: what&#8217;s in it for French SMEs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#The_business_model_that_holds_VSEs_back\" >The business model that holds VSEs back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Trustpilot_and_the_%E2%80%9Csocial_proof%E2%80%9D_effect_on_the_conversion_tunnel\" >Trustpilot and the &#8220;social proof&#8221; effect on the conversion tunnel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Technical_and_strategic_comparison_Trustpilot_vs_Google_Business_Profile\" >Technical and strategic comparison: Trustpilot vs Google Business Profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#The_invisible_stake_AI_reputation\" >The invisible stake: AI reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Hybrid_strategy_the_royal_road\" >Hybrid strategy: the royal road<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#How_to_build_a_sustainable_advice_strategy_in_2026\" >How to build a sustainable advice strategy in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Automated_collection\" >Automated collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#Predictive_intelligence_anticipate_before_you_suffer\" >Predictive intelligence: anticipate before you suffer<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trustpilot_or_Google_Business_Profile_understanding_the_fundamental_difference\"><\/span>Trustpilot or Google Business Profile: understanding the fundamental difference<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The distinction between Trustpilot and Google Business Profile lies in their DNA. Google serves local search, capturing the immediate intent of a consumer typing &#8220;restaurant near me&#8221; or &#8220;plumber Lyon 3e&#8221;. Trustpilot, on the other hand, plays the transactional trust card: an online buyer who checks out a merchant site before pulling out his credit card.  <\/p><p class=\"wp-block-paragraph\">For a French SME in 2026, this difference changes everything. An artisan plumber in Bordeaux has virtually no interest in investing time on Trustpilot. His customers aren&#8217;t looking for his business on this platform. They open Google Maps, type in &#8220;urgent leak Bordeaux&#8221;, and scroll through the first three listings in the Local Pack. It&#8217;s that simple.    <\/p><p class=\"wp-block-paragraph\">Conversely, an organic cosmetics online boutique based in Nantes, which sells throughout the French-speaking world, will benefit enormously from displaying an apple-green Trustpilot badge on its home page. The badge is reassuring, especially for buyers who don&#8217;t yet know the brand. Digital reputation is built where customers have doubts.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Figures_speak_louder_than_opinions\"><\/span>Figures speak louder than opinions<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">A BrightLocal survey published at the end of 2024 shows that <strong>87% of French consumers consult Google reviews before buying locally<\/strong>. Trustpilot, on the same perimeter, caps at 12% for local purchases. The reason? Trustpilot is still perceived as an international B2C platform, linked more to marketplaces and online services.   <\/p><p class=\"wp-block-paragraph\">On the cost side, Google Business Profile remains free. Trustpilot offers a limited free version and a business subscription starting at around \u20ac250 per month. For an SME counting its pennies, budgetary considerations often weigh in the balance. But beware: relying on Google alone is like putting all your eggs in one basket, and Google baskets have a nasty habit of toppling over without warning (listing suspensions, algorithmic changes, massive false reviews).   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_trap_of_exclusive_choice\"><\/span>The trap of exclusive choice<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Many entrepreneurs think in terms of &#8220;either\/or&#8221;. A strategic error. Brands that dominate their markets accumulate presence. They know that <a href=\"https:\/\/www.business-ereputation.com\/en\/why-companies-need-to-diversify-their-online-review-platforms-and-stop-relying-solely-on-google\/\">diversifying their opinion platforms<\/a> protects them from hard knocks and boosts their overall credibility.   <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Google_Business_Profile_is_still_essential_for_local_visibility\"><\/span>Why Google Business Profile is still essential for local visibility<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Google Business Profile (formerly Google My Business) is no longer just a business listing. It has become the main showcase for any French SME serving a physical or semi-physical clientele. The GMB listing drives ranking in the Local Pack, the three framed results that appear just below the search bar.  <\/p><p class=\"wp-block-paragraph\">In concrete terms, a merchant who optimizes his Google listing benefits from free visibility equivalent to several thousand euros of monthly advertising spend. A Paris bakery in the 11th arrondissement, tracked since 2023, went from 80 to 340 daily visits to its listing after optimizing categories, photos and reviews. The result: +28% in sales over six months, without spending a cent on Google Ads.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_leverage_of_customer_reviews_on_local_SEO\"><\/span>The leverage of customer reviews on local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Google reviews weigh heavily in the Local Pack algorithm. Three criteria dominate: the quantity of reviews, their freshness, and the average rating. A listing with 250 recent reviews and a rating of 4.7 will almost always outperform a competing listing stuck at 4.9 but with only 30 reviews dating back to 2022.  <\/p><p class=\"wp-block-paragraph\">Timing also plays a decisive role. Asking for a review right after the customer experience triples the response rate. On this precise point, consulting an analysis of the <a href=\"https:\/\/www.business-ereputation.com\/en\/the-perfect-time-to-ask-for-a-google-review-psychological-timing-and-response-rate\/le-moment-parfait-pour-demander-un-avis-google-timing-psychologique-et-taux-de-reponse-2\/\">ideal moment to request a Google review<\/a> can help you avoid many timing errors.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_dark_side_suspensions_and_false_opinions\"><\/span>The dark side: suspensions and false opinions<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Google has absolute power over its platform. A listing can be suspended without notice, often on vague grounds (incorrect category, unverifiable address, abusive listing). Merchants who have paid the price still talk about it years later. And what about fake reviews posted by an unscrupulous competitor? The phenomenon is on the rise, to the point where <a href=\"https:\/\/www.business-ereputation.com\/en\/a-competitor-leaves-me-fake-reviews-evidence-legal-recourse-and-google-reporting\/un-concurrent-me-laisse-de-faux-avis-preuves-recours-legaux-et-signalement-google-2\/\">legal recourse against such attacks<\/a> is becoming a frequent topic of discussion in professional federations.    <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trustpilot_whats_in_it_for_French_SMEs\"><\/span>Trustpilot: what&#8217;s in it for French SMEs?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Trustpilot has long suffered from an &#8220;Anglo-Saxon&#8221; platform image. In 2026, the situation is changing. French e-tailers exporting to Belgium, French-speaking Switzerland or Quebec see a direct return on investment when they post a solid Trustpilot score. The badge functions as a visual seal of quality, immediately identifiable by the international buyer.   <\/p><p class=\"wp-block-paragraph\">Trustpilot&#8217;s main advantage lies in its perceived independence. Unlike Google reviews, which are sometimes perceived as &#8220;manipulable&#8221; by merchants themselves, Trustpilot imposes strict moderation rules and a more rigorous purchase verification system. For a merchant selling technical products or services costing several hundred euros, this guarantee is reassuring.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_business_model_that_holds_VSEs_back\"><\/span>The business model that holds VSEs back<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">The catch is the price. Trustpilot&#8217;s free version drastically limits functionality: no centralized personalized response, no review export, no product integration. The paid version starts at \u20ac250 per month and quickly climbs to \u20ac800 for advanced functions. A baker or hairdresser would not benefit from paying this amount. A DNVB (Digital Native Vertical Brand) that generates 80% of its sales online does.    <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trustpilot_and_the_%E2%80%9Csocial_proof%E2%80%9D_effect_on_the_conversion_tunnel\"><\/span>Trustpilot and the &#8220;social proof&#8221; effect on the conversion tunnel<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">On an e-commerce site, integrating the Trustpilot widget just before the &#8220;add to cart&#8221; button increases the conversion rate by 15 to 25%, according to internal studies published by the platform. The figure is worth what it&#8217;s worth, but observation in the field confirms the trend. <strong>Social proof<\/strong> acts as a powerful purchase trigger, especially for first-time orders.  <\/p><p class=\"wp-block-paragraph\">To assess the financial potential involved, a detour through the analysis of the <a href=\"https:\/\/www.business-ereputation.com\/en\/online-reputation-how-much-does-1-star-less-on-google-cost-you-in-sales\/reputation-en-ligne-combien-coute-1-etoile-de-moins-sur-google-a-votre-chiffre-daffaires-3\/\">real cost of one star less on sales<\/a> sets the record straight.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_and_strategic_comparison_Trustpilot_vs_Google_Business_Profile\"><\/span>Technical and strategic comparison: Trustpilot vs Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">To help you decide between the two platforms, a comparison table helps you visualize their respective strengths. The table below summarizes the criteria that really count for a French SME. <\/p><figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Google Business Profile<\/th>\n<th>Trustpilot<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Cost<\/strong><\/td>\n<td>Completely free of charge<\/td>\n<td>Limited free \/ \u20ac250 to \u20ac800 per month<\/td>\n<\/tr>\n<tr>\n<td><strong>Local SEO impact<\/strong><\/td>\n<td>Very strong (Local Pack, Maps)<\/td>\n<td>Low on geolocalized queries<\/td>\n<\/tr>\n<tr>\n<td><strong>E-commerce credibility<\/strong><\/td>\n<td>Average<\/td>\n<td>Very strong international presence<\/td>\n<\/tr>\n<tr>\n<td><strong>Checking notices<\/strong><\/td>\n<td>Weak, prone to false reviews<\/td>\n<td>Forte with proof of purchase<\/td>\n<\/tr>\n<tr>\n<td><strong>Visibility in generative AI<\/strong><\/td>\n<td>Main source cited<\/td>\n<td>Frequent secondary source<\/td>\n<\/tr>\n<tr>\n<td><strong>Ideal target<\/strong><\/td>\n<td>Local shops and services<\/td>\n<td>E-commerce, SaaS, B2B services<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_invisible_stake_AI_reputation\"><\/span>The invisible stake: AI reputation<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">In 2026, a new parameter is reshuffling the deck: conversational AI. When an Internet user asks ChatGPT, Perplexity or Gemini &#8220;what&#8217;s the best Italian restaurant in Toulouse&#8221;, the AI draws on several sources of opinions to formulate its recommendation. The best-rated brands with the highest presence on Google Business Profile come out on top. Those with a strong Trustpilot presence boost their overall authority.   <\/p><p class=\"wp-block-paragraph\">Field observation confirms that AIs are more likely to cite companies with a <strong>Google rating above 4.5<\/strong> and more than 100 recent reviews. Those with ratings below 3.8 are sometimes explicitly flagged as &#8220;to be avoided&#8221; by certain models. It&#8217;s a paradigm shift: reputation becomes an algorithmic asset, not just a marketing one.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hybrid_strategy_the_royal_road\"><\/span>Hybrid strategy: the royal road<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">The best approach in 2026 is to prioritize platforms according to the SME&#8217;s profile. Here&#8217;s a handy list to help you decide: <\/p><ol class=\"wp-block-list\"><li><strong>100% local business<\/strong> (bakery, restaurant, hairdresser): Google Business Profile as absolute priority, no need for Trustpilot.<\/li><li><strong>Home services<\/strong> (plumbers, electricians): Google Business Profile + Yellow Pages-type industry platforms.<\/li><li><strong>E-commerce pure player<\/strong>: Trustpilot priority, Google secondary (except in-store pickup).<\/li><li><strong>Omnichannel brand<\/strong> (boutique + e-commerce site): definitely both.<\/li><li><strong>B2B and professional services<\/strong>: Trustpilot or Avis V\u00e9rifi\u00e9s, complemented by LinkedIn.<\/li><\/ol><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_build_a_sustainable_advice_strategy_in_2026\"><\/span>How to build a sustainable advice strategy in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Building a solid opinion strategy in 2026 means thinking beyond the choice of platform. The real issue is regular collection, systematic response and monitoring of weak signals. A brand that collects 5 reviews a week on Google and 2 on Trustpilot beats a brand that collects 50 reviews in one go and then collects none for six months.  <\/p><p class=\"wp-block-paragraph\">The Google algorithm values regularity. So does Trustpilot, to a lesser extent. The freshness of reviews carries as much weight as their absolute quantity. A listing frozen at 4.8 with reviews dating back to 2023 inspires less confidence than a listing at 4.6 with reviews from last week.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automated_collection\"><\/span>Automated collection<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">QR code and direct link generation tools make solicitation much simpler. Printing a <a href=\"https:\/\/www.business-ereputation.com\/en\/tools\/google-review-link-generator-qr-code\/\">QR code leading directly to the Google review form<\/a> on receipts, invoices or placemats multiplies the volume of returns. A restaurant owner in Lille who was recently monitored saw his monthly volume of reviews rise from 8 to 47 simply by integrating this QR code on the bill.  <\/p><p class=\"wp-block-paragraph\">On the legal front, be careful never to offer financial consideration in exchange for advice. The DGCCRF is on the lookout, and sanctions are being applied. The French government has even published an official guide to these practices. A detour via the article on<a href=\"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/\">economie.gouv.fr &#8216;s positionon reviews and reputation<\/a> will help you frame things properly.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predictive_intelligence_anticipate_before_you_suffer\"><\/span>Predictive intelligence: anticipate before you suffer<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">The most advanced brands in 2026 no longer simply respond to reviews. They monitor weak signals: a rise in lukewarm reviews, repeated complaints about the same service, a gradual drop in the average rating. This predictive approach makes it possible to act before a crisis erupts publicly. <strong>Predictive reputation<\/strong> tools are beginning to be democratized, and offer a real competitive advantage.   <\/p><p class=\"wp-block-paragraph\">One final piece of advice: never ignore a negative review. Responding in a professional, non-aggressive manner often turns a detractor into a loyal customer. Other readers judge the quality of the response as much as the nature of the original complaint. This is the real battle of digital reputation.   <\/p>","protected":false},"excerpt":{"rendered":"<p>In a nutshell: the Trustpilot vs. Google Business Profile battle has been dividing French SME managers for years. Yet the question is no  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":13927,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"Google Business Profile (formerly Google My Business) is no longer just a business listing. Technical and strategic comparison: Trustpilot vs Google Business Profile. Here's a handy list to help you decide:. 100% local business (bakery, restaurant, hairdresser): Google Business Profile as absolute priority, no need for Trustpilot.","_ayudawp_aiss_summary_provider":"extractive","_ayudawp_aiss_summary_hash":"6805c5c857174b99cc1417ead83f0cab1cbe8dd4","footnotes":""},"categories":[111],"tags":[],"class_list":["post-13925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trustpilot or Google Business: the key choice for French SMEs in 2026<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le dernier article : Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le dernier article : Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T06:48:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T15:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/05\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?\",\"datePublished\":\"2026-05-18T06:48:34+00:00\",\"dateModified\":\"2026-05-29T15:07:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/\"},\"wordCount\":1699,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/\",\"name\":\"Trustpilot or Google Business: the key choice for French SMEs in 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png\",\"datePublished\":\"2026-05-18T06:48:34+00:00\",\"dateModified\":\"2026-05-29T15:07:54+00:00\",\"description\":\"D\u00e9couvrez le dernier article : Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png\",\"width\":1344,\"height\":768,\"caption\":\"trustpilot vs google business profile : lequel choisir pour une pme fran\u00e7aise en 2026 ?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/non-classifiee\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trustpilot or Google Business: the key choice for French SMEs in 2026","description":"D\u00e9couvrez le dernier article : Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/","og_locale":"en_US","og_type":"article","og_title":"Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?","og_description":"D\u00e9couvrez le dernier article : Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?","og_url":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2026-05-18T06:48:34+00:00","article_modified_time":"2026-05-29T15:07:54+00:00","og_image":[{"width":1344,"height":768,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/05\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png","type":"image\/png"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?","datePublished":"2026-05-18T06:48:34+00:00","dateModified":"2026-05-29T15:07:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/"},"wordCount":1699,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/05\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png","articleSection":["Google My Business"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/","url":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/","name":"Trustpilot or Google Business: the key choice for French SMEs in 2026","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/05\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png","datePublished":"2026-05-18T06:48:34+00:00","dateModified":"2026-05-29T15:07:54+00:00","description":"D\u00e9couvrez le dernier article : Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/05\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/05\/Trustpilot-vs-Google-Business-Profile-lequel-choisir-pour-une-PME-francaise-en-2026-.png","width":1344,"height":768,"caption":"trustpilot vs google business profile : lequel choisir pour une pme fran\u00e7aise en 2026 ?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/www.business-ereputation.com\/en\/category\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"Trustpilot vs Google Business Profile: which one to choose for a French SME in 2026?"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/trustpilot-vs-google-business-profile-which-one-to-choose-for-a-french-sme-in-2026\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/13925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=13925"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/13925\/revisions"}],"predecessor-version":[{"id":13929,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/13925\/revisions\/13929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/13927"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=13925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=13925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=13925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}