{"id":6411,"date":"2022-11-13T15:19:05","date_gmt":"2022-11-13T15:19:05","guid":{"rendered":"https:\/\/www.business-ereputation.com\/your-trade-your-activity\/online-awareness-in-the-tourism-sector\/"},"modified":"2025-04-25T09:33:09","modified_gmt":"2025-04-25T09:33:09","slug":"online-awareness-in-the-tourism-sector","status":"publish","type":"page","link":"https:\/\/www.business-ereputation.com\/en\/your-trade-your-activity\/online-awareness-in-the-tourism-sector\/","title":{"rendered":"Online awareness in the tourism sector"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Today, any tourist agent can build a solid reputation thanks to the Internet. Google My Business is a digital tool at the service of all business sectors. Find out everything you need to know about online reputation in the tourism sector in this article.  <\/p>\n<h2>Select your trade to discover our tips and the associated method:<\/h2>\n<\/div><style type=\"text\/css\">.fusion-portfolio-wrapper#fusion-portfolio-1 .fusion-portfolio-content{  text-align: center; }<\/style><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-infinite fusion-portfolio-three fusion-portfolio-unboxed fusion-portfolio-text fusion-portfolio-equal-heights fusion-portfolio-rollover\" data-id=\"-rw-1\" data-columns=\"three\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:15px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"0\" style=\"margin:-15px;\"><article id=\"portfolio-1-post-5845\" class=\"fusion-portfolio-post tourism fusion-col-spacing post-5845\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gerant-discotheque.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"E-reputation of nightclubs - gerant-discotheque - Business Ereputation\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gerant-discotheque-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gerant-discotheque-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gerant-discotheque.jpg 500w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 824px) 370px, (min-width: 732px) 555px, (min-width: 640px) 732px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-nightclubs\/\">\n\t\t\t\t\t\tE-reputation of nightclubs\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.business-ereputation.com\/en\/portfolio_category\/tourism\/\" rel=\"tag\">Tourism<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-nightclubs\/\" aria-label=\"E-reputation of nightclubs\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"fusion-post-title\"><a href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-nightclubs\/\">E-reputation of nightclubs<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-5913\" class=\"fusion-portfolio-post tourism fusion-col-spacing post-5913\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/camping.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"E-reputation of campsites - camping - Business Ereputation\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/camping-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/camping-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/camping.jpg 500w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 824px) 370px, (min-width: 732px) 555px, (min-width: 640px) 732px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-campsites\/\">\n\t\t\t\t\t\tE-reputation of campsites\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.business-ereputation.com\/en\/portfolio_category\/tourism\/\" rel=\"tag\">Tourism<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-campsites\/\" aria-label=\"E-reputation of campsites\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"fusion-post-title\"><a href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-campsites\/\">E-reputation of campsites<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-5929\" class=\"fusion-portfolio-post tourism fusion-col-spacing post-5929\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/restaurateur.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"E-reputation of restaurants - restaurateur - Business Ereputation\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/restaurateur-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/restaurateur-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/restaurateur.jpg 500w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 824px) 370px, (min-width: 732px) 555px, (min-width: 640px) 732px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-restaurants\/\">\n\t\t\t\t\t\tE-reputation of restaurants\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.business-ereputation.com\/en\/portfolio_category\/tourism\/\" rel=\"tag\">Tourism<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-restaurants\/\" aria-label=\"E-reputation of restaurants\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"fusion-post-title\"><a href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-restaurants\/\">E-reputation of restaurants<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-5936\" class=\"fusion-portfolio-post tourism fusion-col-spacing post-5936\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/chambredhotes.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"E-reputation for guest rooms - chambredhotes - Business Ereputation\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/chambredhotes-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/chambredhotes-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/chambredhotes.jpg 500w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 824px) 370px, (min-width: 732px) 555px, (min-width: 640px) 732px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-for-guest-rooms\/\">\n\t\t\t\t\t\tE-reputation for guest rooms\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.business-ereputation.com\/en\/portfolio_category\/tourism\/\" rel=\"tag\">Tourism<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-for-guest-rooms\/\" aria-label=\"E-reputation for guest rooms\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"fusion-post-title\"><a href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-for-guest-rooms\/\">E-reputation for guest rooms<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-5978\" class=\"fusion-portfolio-post tourism fusion-col-spacing post-5978\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gites.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"E-reputation of G\u00eetes - gites - Business Ereputation\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gites-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gites-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/gites.jpg 500w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 824px) 370px, (min-width: 732px) 555px, (min-width: 640px) 732px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-gites\/\">\n\t\t\t\t\t\tE-reputation of G\u00eetes\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.business-ereputation.com\/en\/portfolio_category\/tourism\/\" rel=\"tag\">Tourism<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-gites\/\" aria-label=\"E-reputation of G\u00eetes\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"fusion-post-title\"><a href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-gites\/\">E-reputation of G\u00eetes<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-6044\" class=\"fusion-portfolio-post tourism fusion-col-spacing post-6044\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Hotel E-reputation - concierge-dhotel - Business Ereputation\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel.jpg 500w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 824px) 370px, (min-width: 732px) 555px, (min-width: 640px) 732px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/hotel-e-reputation\/\">\n\t\t\t\t\t\tHotel E-reputation\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.business-ereputation.com\/en\/portfolio_category\/tourism\/\" rel=\"tag\">Tourism<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/hotel-e-reputation\/\" aria-label=\"Hotel E-reputation\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"fusion-post-title\"><a href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/hotel-e-reputation\/\">Hotel E-reputation<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-6058\" class=\"fusion-portfolio-post tourism fusion-col-spacing post-6058\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"E-reputation of travel agencies - agent-voyage - Business Ereputation\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage.jpg 500w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 824px) 370px, (min-width: 732px) 555px, (min-width: 640px) 732px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-travel-agencies\/\">\n\t\t\t\t\t\tE-reputation of travel agencies\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.business-ereputation.com\/en\/portfolio_category\/tourism\/\" rel=\"tag\">Tourism<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-travel-agencies\/\" aria-label=\"E-reputation of travel agencies\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-portfolio-content\"><h2 class=\"fusion-post-title\"><a href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-travel-agencies\/\">E-reputation of travel agencies<\/a><\/h2><div class=\"fusion-post-content\"><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>How can tourism players exist on digital?<\/h2>\n<p>As in all other business sectors, it&#8217;s possible for players in the <strong>tourism<\/strong> industry to exist on digital. In the past, consumers were obliged to visit a travel agency before planning their next vacation. But today, the majority of purchasing paths begin with search engines. Most travelers plan their <strong>trips<\/strong> on the Internet.   <\/p>\n<p>That said, tourism operators need to choose the right planning tool. To do this, tourism players should use tools like <strong>Google My Business<\/strong> to create a profile for themselves on the web. They can then use AI and data to better anticipate customer needs.  <\/p>\n<h2>What are tourism customers looking for?<\/h2>\n<p>Customers of the tourism industry have many expectations. Customers want a fast, fluid, simple and efficient experience. They now need an almost tailor-made offer. In their <strong>tourism<\/strong> experience, customers want :   <\/p>\n<ul>\n<li>a wide range of services;<\/li>\n<li>customization ;<\/li>\n<li>and little attentions.<\/li>\n<\/ul>\n<p>It is therefore essential that all those involved in tourism redouble their efforts to create and implement effective digital technology. To this must be added the various regular points of improvement of the existing. What&#8217;s more, customers also need tourism players with an unblemished <strong>reputation<\/strong> and high <strong>marks<\/strong> on their Business Profile.  <\/p>\n<h2>Why are digital notoriety and reputation key to the success of tourism players?<\/h2>\n<p><strong>Tourism<\/strong> is one of the most rapidly evolving sectors on the market. That&#8217;s why it&#8217;s essential for every player in the tourism industry to use the full potential of data to position themselves. For this reason, tourism players need to build their <strong>brand awareness<\/strong> and <strong>influence<\/strong> through <strong>Google My Business: Google Business Profile.<\/strong> That&#8217;s how they can achieve success in their business.  <\/p>\n<p>Today, no one would dare deny the decisive role played by digital technology in the evolution of any business sector. Thanks to the Internet, customers no longer have to go anywhere to make a reservation or consult offers. They simply use their smartphones or laptops to get online. By typing in a few keywords, Google shows them <strong>google results<\/strong> using the <strong>google form<\/strong>.   <\/p>\n<p>It&#8217;s therefore useful, not to say essential, to build a <strong>reputation<\/strong> on the Internet. All you need to do is create your tourism profile on Google My Business. Then you need to do everything you can to collect good Google <strong>reviews<\/strong> with good ratings. This way, your profile will always be among the first results when customers search on search engines.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"Is Google my business free? - 3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719 - Business Ereputation\" title=\"3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-6083\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>Are you looking to optimise your Google listing? Want to get genuine, positive customer reviews?<\/h2>\n<p>Discover the simple method that will ensure you always rank first and ahead of your local competitors on Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Discover the method<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6355,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"class_list":["post-6411","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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