{"id":6199,"date":"2022-10-18T13:49:14","date_gmt":"2022-10-18T13:49:14","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/google-my-business\/"},"modified":"2025-12-22T14:44:38","modified_gmt":"2025-12-22T14:44:38","slug":"google-my-business","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/en\/glossary\/google-my-business\/","title":{"rendered":"Google My Business"},"content":{"rendered":"

Google My Business: a simple definition for retailers and the self-employed<\/h2>\n

Google My Business<\/strong>, now called Google Business Profile<\/strong>, is a free service offered by Google<\/strong> that enables businesses to manage their presence in local results and on Google Maps. It’s the business listing that Internet users see when they search for the name of a local business or service. <\/p>\n

For a retailer or independent entrepreneur, Google My Business is often the first point of contact with a potential customer. Even before visiting a website, Internet users consult the professional’s opening hours, reviews, photos, location and answers. This listing therefore plays a central role in local visibility and e-reputation. <\/p>\n

Source<\/strong>: Google France, About the Google company profile<\/em>
\nhttps:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n

What does Google My Business actually do?<\/h2>\n

Google My Business lets you display essential practical information: business name, address, phone number, opening hours, website, service area and directions. It also lets you publish photos and news, respond to customer reviews and chat with visitors via messages. <\/p>\n

For a small business, this tool performs several functions at once. It improves visibility in local searches. It reassures prospects through visible content and reviews. It also serves as a minimal digital showcase for structures that don’t yet have a high-performance site. <\/p>\n

According to Bpifrance, the Google listing is a simple and accessible lever for strengthening the digital presence of VSEs and SMEs.
\nSource<\/strong>: Bpifrance Cr\u00e9ation, Am\u00e9liorer sa visibilit\u00e9 locale sur Internet<\/em>, 2023
\nhttps:\/\/bpifrance-creation.fr\/encyclopedie\/communication\/strategies-visibilite\/visibilite-locale-internet<\/a><\/p>\n

Google My Business and e-reputation: a direct link<\/h2>\n

The Google My Business listing is one of the most important tools for building a local e-reputation. Customer reviews are immediately visible, along with an average rating. This rating strongly influences the perception of quality and the decision to contact. <\/p>\n

According to a study by IFOP, a majority of French consumers consult online reviews before choosing a local professional. A poor rating or untreated reviews can be enough to dissuade a customer, even if the company is competent. <\/p>\n

Managing responses to reviews is an integral part of brand image. Responding professionally shows that the company is committed, transparent and customer-oriented. <\/p>\n

Source<\/strong>: IFOP, The French and online reviews<\/em>, 2022
\nhttps:\/\/www.ifop.com\/publication\/les-francais-et-les-avis-en-ligne\/<\/a><\/p>\n

How Google uses site information<\/h2>\n

Google cross-references information from Google My Business with information on the website and other platforms. It checks the consistency of the name, address and telephone number. Any inconsistencies can affect the credibility of the listing and its display in local results. <\/p>\n

Google explains that local visibility is based on relevance, distance and awareness. The site description contributes directly to these three criteria. A complete listing improves relevance. Location provides information on distance. Reviews and activity reinforce notoriety. <\/p>\n

Source<\/strong>: Google France, Improve your local ranking<\/em>, official help
\nhttps:\/\/support.google.com\/business\/answer\/7091?hl=fr<\/a><\/p>\n

The difference between Google My Business and a website<\/h2>\n

Google My Business does not replace a website. It is its local extension. The listing is designed to attract a mobile audience in a hurry. The site, on the other hand, provides a detailed explanation of the company’s offer, rates, guarantees and values. <\/p>\n

However, for many local businesses, the Google listing generates more direct contacts than the site itself. Calls, requests for directions and physical visits are often made via Google Maps and local results. <\/p>\n

Source<\/strong>: France Num, \u00catre visible localement gr\u00e2ce \u00e0 Google<\/em>, 2023
\nhttps:\/\/www.francenum.gouv.fr\/guides-et-conseils\/developpement-commercial\/site-web\/etre-visible-localement-grace-google<\/a><\/p>\n

Common mistakes that affect your Google My Business listing<\/h2>\n

Certain practices undermine visibility and e-reputation. Non-updated information, incorrect opening hours, generic photos, failure to respond to reviews or attempts to add artificial keywords to the establishment’s name are common mistakes. <\/p>\n

Google explicitly prohibits review manipulation and deceptive practices. Such behavior may result in suspension of the listing, with immediate loss of local visibility. <\/p>\n

Source<\/strong>: Google France, Rules for business cards<\/em>
\nhttps:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n

Google My Business: a strategic tool for the future<\/h2>\n

With the widespread use of mobile, voice and location-based searches, Google My Business is becoming a strategic base for local businesses. The search engines give priority to clearly identified, active and well-reviewed establishments. <\/p>\n

For a retailer or independent entrepreneur, mastering Google My Business means managing your local visibility and e-reputation. It’s not just a technical tool. It’s a lever for trust, credibility and sustainable growth, now and in the years to come. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Is<\/span><\/div><\/div><\/div>

Are you looking to optimise your Google listing? Want to get genuine, positive customer reviews?<\/h2>\n

Discover the simple method that will ensure you always rank first and ahead of your local competitors on Google My Business.<\/p>\n<\/div>

Discover the method<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-6199","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nGoogle My Business - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Google My Business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/google-my-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google My Business\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Google My Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/glossary\/google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/google-my-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/google-my-business\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Google My Business\",\"datePublished\":\"2022-10-18T13:49:14+00:00\",\"dateModified\":\"2025-12-22T14:44:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/google-my-business\\\/\"},\"wordCount\":876,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/google-my-business\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/google-my-business\\\/\",\"name\":\"Google My Business - 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