{"id":6175,"date":"2022-10-18T13:53:24","date_gmt":"2022-10-18T13:53:24","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/featured-snippet\/"},"modified":"2025-12-22T14:46:08","modified_gmt":"2025-12-22T14:46:08","slug":"featured-snippet","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/","title":{"rendered":"Featured snippet"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Featured Snippet: clear definition for retailers and independents<\/h2>\n<p>An <strong>enriched extract<\/strong>, also known as a <em>Featured Snippet<\/em>, is an answer block highlighted by <strong>Google<\/strong> at the very top of the search results, even before the classic natural results. It aims to provide a direct, concise and immediately usable answer to a question formulated by the web surfer. <\/p>\n<p>For a retailer or independent entrepreneur, the enriched extract represents a strategic opportunity. It enables them to occupy maximum visibility, sometimes referred to as &#8220;position zero&#8221;, and to associate their name with an answer deemed reliable by Google. This display has a direct influence on perceived credibility and therefore e-reputation.  <\/p>\n<p><strong>Source<\/strong>: Google Search Central, <em>Featured snippets and your website<\/em><br \/> <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/featured-snippets\">https:\/\/developers.google.com\/search\/docs\/appearance\/featured-snippets<\/a><\/p>\n<h2>What are enriched extracts good for?<\/h2>\n<p>Enriched extracts are designed to provide a quick answer to a specific question, without forcing the user to click on a site. They appear most often on informational queries such as &#8220;how&#8221;, &#8220;why&#8221;, &#8220;definition of&#8221; or &#8220;difference between&#8221;. <\/p>\n<p>For example, a search such as &#8220;how to choose a reliable craftsman&#8221; can trigger an enriched extract summarizing the key criteria. For the web surfer, this saves time. For the company, it&#8217;s direct exposure of its expertise, visible to all.  <\/p>\n<p><strong>Source<\/strong>: Backlinko, <em>We Analyzed 2 Million Featured Snippets<\/em>, 2023<br \/> <a>https:\/\/backlinko.com\/featured-snippets-study<\/a><\/p>\n<h2>Various enriched extract formats<\/h2>\n<p>Not all enriched extracts take the same form. Google may display an explanatory paragraph, a bulleted list, a numbered list or a comparative table. The format depends on the structure of the source content and the nature of the question.  <\/p>\n<p>An extract in paragraph form is often used for definitions. Lists are frequently used for steps or tips. Tables are preferred for comparisons of prices, features or criteria. For a local company, these formats can structure the perception of its professionalism.   <\/p>\n<p><strong>Source<\/strong>: SEMrush, <em>Featured Snippets: Types and Optimization<\/em>, 2024<br \/> <a href=\"https:\/\/www.semrush.com\/blog\/featured-snippets\/\">https:\/\/www.semrush.com\/blog\/featured-snippets\/<\/a><\/p>\n<h2>Link between enriched extract and reputation<\/h2>\n<p>Appearing in an enriched extract reinforces the perceived legitimacy of a company or site. Google chooses a source it considers clear, reliable and relevant. This highlighting acts as a form of algorithmic recommendation.  <\/p>\n<p>From an e-reputation perspective, this enables us to speak out on sensitive or strategic subjects. For example, an enriched extract answering the question &#8220;how to recognize a serious company&#8221; can associate a brand name with criteria of trust. <\/p>\n<p><strong>Source<\/strong>: Reputation Management Consultants, <em>Search Visibility and Brand Trust<\/em>, 2023<br \/> <a>https:\/\/www.reputationmanagement.com\/blog\/search-visibility-brand-trust\/<\/a><\/p>\n<h2>Enriched extracts and local visibility<\/h2>\n<p>Enriched extracts are not just for big national brands. Local companies can also appear, especially when they publish well-structured educational content. These extracts can coexist with a <strong>Google Business<\/strong> Profile listing, reinforcing the company&#8217;s overall presence in the results.  <\/p>\n<p>For example, a local professional who clearly explains &#8220;how a quotation works&#8221; or &#8220;what guarantees to check&#8221; can capture an audience in the reflection phase, even before direct local research.<\/p>\n<p><strong>Source<\/strong>: Ahrefs, <em>How Featured Snippets Work<\/em>, 2024<br \/> <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">https:\/\/ahrefs.com\/blog\/featured-snippets\/<\/a><\/p>\n<h2>How Google selects an enriched extract<\/h2>\n<p>Google specifies that enriched extracts are generated automatically. The engine identifies a page that clearly answers a question, with a readable structure and accessible language. There is no way to force the display of an enriched extract, nor to guarantee it.  <\/p>\n<p>Clarity of writing, logical structure, neutrality of tone and coherence with the research intention are decisive factors. Overly promotional or ambiguous content is rarely selected. <\/p>\n<p><strong>Source<\/strong>: Google, <em>How Search Works &#8211; Ranking and Results<\/em><br \/> <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/\">https:\/\/www.google.com\/search\/howsearchworks\/<\/a><\/p>\n<h2>Concrete examples of impact for a company<\/h2>\n<p>A consulting firm can appear in an enriched extract on the query &#8220;difference between SEO and SEA&#8221;. A craftsman may be highlighted on &#8220;steps to a successful renovation&#8221;. In both cases, the company becomes an educational reference on its subject.  <\/p>\n<p>Even without a click, this exposure improves brand awareness and recall. In a subsequent, more commercial or local search, the surfer is more inclined to trust a name already seen in a reference position. <\/p>\n<p><strong>Source<\/strong>: Nielsen Norman Group, <em>How Users Read Featured Snippets<\/em>, 2022<br \/> <a>https:\/\/www.nngroup.com\/articles\/featured-snippets\/<\/a><\/p>\n<h2>Limits and precautions associated with enriched extracts<\/h2>\n<p>An enriched extract can reduce the click-through rate, since the user gets the answer immediately. However, for an e-reputation strategy, the objective is not just traffic, but credibility and qualitative visibility. <\/p>\n<p>It&#8217;s also important to keep an eye on existing extracts. Obsolete or poorly formulated information can be picked up by Google if it is not updated. <\/p>\n<p><strong>Source<\/strong>: Search Engine Journal, <em>The Pros and Cons of Featured Snippets<\/em>, 2023<br \/> <a>https:\/\/www.searchenginejournal.com\/featured-snippets-pros-cons\/<\/a><\/p>\n<h2>Enriched extract: a strategic lever for future visibility<\/h2>\n<p>With the rise of click-free searches, voice assistants and AI-generated answers, the enriched extract is becoming a central format. It foreshadows the way information is synthesized and prioritized. <\/p>\n<p>For retailers and independent contractors, working on clear, educational, customer-question-oriented content is a way of influencing these formats. The enriched extract is not a technical bonus. It&#8217;s a lever for recognition, trust and lasting e-reputation in the Google ecosystem.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"Is Google my business free? - 3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719 - Business Ereputation\" title=\"3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-6083\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>Are you looking to optimise your Google listing? Want to get genuine, positive customer reviews?<\/h2>\n<p>Discover the simple method that will ensure you always rank first and ahead of your local competitors on Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Discover the method<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-6175","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Featured snippet - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Featured snippet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured snippet\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Featured snippet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Featured snippet\",\"datePublished\":\"2022-10-18T13:53:24+00:00\",\"dateModified\":\"2025-12-22T14:46:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/\"},\"wordCount\":971,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/\",\"name\":\"Featured snippet - Business Ereputation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"datePublished\":\"2022-10-18T13:53:24+00:00\",\"dateModified\":\"2025-12-22T14:46:08+00:00\",\"description\":\"GLOSSAIRE : Featured snippet\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Featured snippet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/featured-snippet\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Featured snippet - Business Ereputation","description":"GLOSSAIRE : Featured snippet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/","og_locale":"en_US","og_type":"article","og_title":"Featured snippet","og_description":"GLOSSAIRE : Featured snippet","og_url":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2025-12-22T14:46:08+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Featured snippet","datePublished":"2022-10-18T13:53:24+00:00","dateModified":"2025-12-22T14:46:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/"},"wordCount":971,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/","url":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/","name":"Featured snippet - Business Ereputation","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"datePublished":"2022-10-18T13:53:24+00:00","dateModified":"2025-12-22T14:46:08+00:00","description":"GLOSSAIRE : Featured snippet","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Featured snippet"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/featured-snippet\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/6175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/6175\/revisions"}],"predecessor-version":[{"id":11696,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/6175\/revisions\/11696"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=6175"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=6175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}