{"id":14134,"date":"2026-06-08T06:46:44","date_gmt":"2026-06-08T06:46:44","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/qualification-of-mentions\/"},"modified":"2026-06-08T07:12:34","modified_gmt":"2026-06-08T07:12:34","slug":"qualification-of-mentions","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/","title":{"rendered":"Qualification of mentions"},"content":{"rendered":"

On Google, every mention of a business, professional or brand weighs in the balance of trust. But not all are created equal. A verified review, an isolated report on a forum, a quote in the local press or a comment under a YouTube video carry neither the same weight nor the same influence on a future customer’s decision. This is precisely the role of mention qualification<\/strong>: sorting, prioritizing and interpreting these signals to turn them into an online reputation management tool. <\/p>

For an independent retailer or SME manager, understanding this mechanism changes the way you read your visibility. A bakery quoted three times in regional gastronomic blogs doesn’t have the same footprint as a craftsman appearing in obsolete directories. Qualifying mentions separates the noise from the signal and guides corrective action. It lies at the crossroads of local SEO<\/strong>, e-reputation monitoring and semantic analysis, disciplines that are coming together as Google and generative engines refine their reading of the web. <\/p>

Definition of the qualification of mentions applied to e-reputation<\/h2>

Mention qualification<\/strong> refers to the analysis process that assigns a precise value to each quotation of a brand, trade name or professional. This value takes into account several criteria: source, tone, context, date, authority of the issuing site and scope of the message. This is a methodical sorting exercise, comparable to the nomenclature used in other fields, such as that proposed by QUALIBAT for the building trades<\/a>, where each qualification corresponds to a precise, verified reference system. <\/p>

In the field of digital reputation, mention can take many forms: a Google review, a Facebook post, a quote in a press article, a comment on Reddit, an appearance in a TikTok video or a response generated by conversational AI. Without qualification, this data remains a confused mass. With rigorous qualification, it becomes an exploitable cartography. <\/p>

Operational benefits for retailers and SMEs<\/h2>

A manager who steers his reputation without qualifying mentions is acting blindly. He reacts to the last criticism seen, without prioritizing. Qualification structures monitoring: it distinguishes between what deserves an immediate response, what requires legal action and what can be safely ignored. In the field, this avoids wasting time responding to an anonymous comment with no audience, while a negative article in a regional media remains invisible to the retailer’s radar. <\/p>

This approach is in line with the logic of validating officially-recognized levels of diploma and professional qualification<\/a>: without a frame of reference, it is impossible to compare or rank. The qualification of mentions plays this role for reputation: it establishes a frame of reference and authorizes a strategic reading. <\/p>

The direct link to customer confidence and decision-making<\/h2>

A future customer doesn’t read a thousand reviews before pushing open the door of a restaurant or calling a craftsman. They scan, compare and form an impression in less than two minutes. The qualification of reviews influences what Google prioritizes in the knowledge panel, in enriched extracts and in AI-generated summaries. A positive mention from a recognized source carries more weight than a dozen comments on second-rate sites. <\/p>

Social proof<\/strong> only works if it’s qualified. A Google review written by an old account, with a coherent photo and history, is worth much more than a comment posted by a profile created the day before. This sorting work becomes a skill in its own right for the e-reputation manager. For professions subject to strict rules, such as doctors, whose nameplates are governed by the Order of<\/a> Physicians, this qualification even takes on a deontological dimension. <\/p>

Interaction with Google and Google Business Profile<\/h2>

Google does not treat all citations equally. Its local algorithms, regularly studied by BrightLocal and Whitespark, give greater weight to consistent citations<\/strong> from authoritative sources: local press, recognized sector directories, institutional sites. The consistency of the NAP (name, address, phone) across these mentions remains a ranking factor in the Local Pack and on Maps. A poorly qualified listing, with contradictory information, can weaken rather than strengthen the listing. <\/p>

Google Business Profile also uses these signals to assess the legitimacy of a physical establishment<\/a>. The main category<\/a> chosen should reflect what external mentions say. If a florist declares itself in the “florist” category, but its mentions are mainly about event decorations, the engine will struggle to rank it correctly. Qualification helps to align internal discourse with external perception. <\/p>

Case studies from the field<\/h2>

Take the case of a self-employed nurse in a suburban area. His watch reveals thirty mentions over six months. After qualification, only eight are actually active in his patient perimeter: three Google reviews, two citations in local health directories, one recommendation in a neighborhood Facebook group and two patient blog posts. The other mentions are dated, out-of-zone or homonymous. This qualified reading transforms an anxiety-inducing mass into a targeted action plan, as detailed in our dossier onnurses’ e-reputation<\/a>. <\/p>

Another common situation is that of a builder who has been the victim of false notices posted by a competitor. Unqualified, he suffers. With a detailed analysis of the profiles, their history and the timing of the postings, he gathers tangible elements to document a report to Google and initiate proceedings<\/a>. Qualification then becomes a tool of proof, almost judicial. <\/p>

Best practices and pitfalls to be aware of<\/h2>

The first rule is to automate collection, but humanize analysis. Intelligence tools such as Mention, Talkwalker or Google Alerts provide raw data. Qualification remains an act of interpretation, requiring rigor and detailed knowledge of the sector. Believing that an algorithm score is enough leads to hasty decisions: an ironic comment misinterpreted can trigger a counter-productive defensive response. <\/p>

The most common mistake is to treat all mentions with the same urgency. A marketer who responds to every innocuous tweet as if it were a crisis is wearing himself out and losing credibility. Conversely, ignoring a discreet mention published on a high-authority site can lead to a lasting negative narrative. Qualification sets the course. Another point to bear in mind is the freshness of the data: a four-year-old mention no longer has the same value, unless it continues to be referenced by Google. <\/p>

Generative AI turns qualification upside down<\/h2>

The arrival of response engines such as ChatGPT, Perplexity or Gemini is changing the game. These systems no longer simply display links, they synthesize responses by drawing on mentions that they themselves qualify according to their own internal criteria. Visibility in AI responses<\/strong>, sometimes called GEO (Generative Engine Optimization), is based on a brand’s ability to be cited by sources that the AI deems reliable. <\/p>

For a retailer, this means that qualification is no longer just about Google Maps or the first page of results. It’s also about how a generative AI reconstructs a brand’s story from scattered sources. A craftsman featured in serious energy renovation<\/a> comparisons is more likely to be recommended by an AI than an invisible competitor in the specialized media. The qualification of mentions thus becomes the foundation of visibility in a web where humans consult raw links less and less. <\/p>

Sources consulted for this article: BrightLocal, Local Consumer Review Survey<\/em>, 2024; Whitespark, Local Search Ranking Factors<\/em>, 2024; Minist\u00e8re de l’Enseignement sup\u00e9rieur, nomenclature relative au niveau de dipl\u00f4me<\/a>; Arr\u00eat\u00e9 du 4 f\u00e9vrier 2014 fixant la nomenclature des mentions<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

On Google, every mention of a business, professional or brand weighs in the balance of trust. But not all are created equal. A […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-14134","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nUnderstanding Mentions Qualification<\/title>\n<meta name=\"description\" content=\"Find out all about qualifying mentions to optimize your content and improve your SEO effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualification of mentions\" \/>\n<meta property=\"og:description\" content=\"Find out all about qualifying mentions to optimize your content and improve your SEO effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T07:12:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Qualification of mentions\",\"datePublished\":\"2026-06-08T06:46:44+00:00\",\"dateModified\":\"2026-06-08T07:12:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/\"},\"wordCount\":1207,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/\",\"name\":\"Understanding Mentions Qualification\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"datePublished\":\"2026-06-08T06:46:44+00:00\",\"dateModified\":\"2026-06-08T07:12:34+00:00\",\"description\":\"Find out all about qualifying mentions to optimize your content and improve your SEO effectively.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qualification of mentions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1787811899\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1787811899\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1787811899\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/qualification-of-mentions\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Understanding Mentions Qualification","description":"Find out all about qualifying mentions to optimize your content and improve your SEO effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/","og_locale":"en_US","og_type":"article","og_title":"Qualification of mentions","og_description":"Find out all about qualifying mentions to optimize your content and improve your SEO effectively.","og_url":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2026-06-08T07:12:34+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Qualification of mentions","datePublished":"2026-06-08T06:46:44+00:00","dateModified":"2026-06-08T07:12:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/"},"wordCount":1207,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/","url":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/","name":"Understanding Mentions Qualification","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"datePublished":"2026-06-08T06:46:44+00:00","dateModified":"2026-06-08T07:12:34+00:00","description":"Find out all about qualifying mentions to optimize your content and improve your SEO effectively.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Qualification of mentions"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1787811899","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1787811899","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1787811899","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/qualification-of-mentions\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/14134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/14134\/revisions"}],"predecessor-version":[{"id":14136,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/14134\/revisions\/14136"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=14134"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=14134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}