{"id":13840,"date":"2026-05-13T12:17:51","date_gmt":"2026-05-13T12:17:51","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/brand-monitoring\/"},"modified":"2026-05-13T12:22:50","modified_gmt":"2026-05-13T12:22:50","slug":"brand-monitoring","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/","title":{"rendered":"Brand monitoring"},"content":{"rendered":"

Brand monitoring<\/strong> is no longer an option for retailers or SME managers. Between logo imitations on marketplaces, fake profiles on Google, fraudulent reviews and new quotes in ChatGPT responses, the perimeter to be monitored has expanded dizzyingly. Where once it was sufficient to check the INPI register once a year, we now have to combine legal watch, social listening and visibility monitoring in artificial intelligence engines. For a craftsman, a restaurateur or the manager of a franchise network, the brand represents the most precious intangible asset. A viral negative mention, a fraudulent registration or a misappropriated Google listing can undermine years of work in a matter of hours. This article takes a comprehensive look at the subject, from the legal definition to the new challenges posed by generative AI, including the central role of Google Business Profile in the perception of trust. <\/p>

Definition of brand monitoring for a retailer<\/h2>

Brand monitoring<\/strong> refers to all actions taken to track, detect and analyze any use, mention or registration of a distinctive sign belonging to a company. It covers trade names, logos, slogans and domain names, as well as spelling variants and phonetic variations. For a baker in Bordeaux or an accountancy firm in Lyon, this goes far beyond a simple annual check of the national register. <\/p>

This practice has two complementary dimensions. The first is legal: identifying identical or similar registrations in the INPI, EUIPO or WIPO databases, in order to initiate opposition proceedings. The second relates to digital reputation<\/strong>: monitoring online conversations, published opinions and content produced around the company’s name. According to INPI<\/a>, this active monitoring remains the first condition for effective trademark protection<\/strong>, since the institute never automatically notifies the owner of competing registrations. <\/p>

The concrete role of surveillance in the life of a company<\/h2>

In the day-to-day life of a manager, surveillance meets a number of operational emergencies. Firstly, it serves to detect counterfeiting<\/strong>: a competitor using a similar name, a retailer exploiting visuals without authorization, an Asian marketplace offering copies of the flagship product. Secondly, it feeds competitive intelligence<\/strong>, revealing the positioning of neighboring brands, their new launches and their communication strategies. <\/p>

De Baecque Avocats<\/a> reminds us that a trademark owner has two months after publication in the BOPI to file an opposition to a contentious application. Without organized monitoring, this period elapses without the company being aware of it, and trademark litigation<\/strong> then becomes a much more costly, lengthy and uncertain battle. Monitoring also enables you to identify opportunities: a domain name that has been released, a geographical extension left vacant by a competitor, a positive mention to be amplified. <\/p>

Legal and reputational surveillance<\/h3>

These two components work in mirror image. The first relies on official databases and industrial property registers. The second uses tools such as Brand24, Mention, or Google brand alerts<\/strong>. A Parisian restaurateur will discover via the legal watch that a competitor has registered a phonetically similar name, and via the reputation watch that a food blogger is publishing a critical article using this hijacked name. The two signals require different responses, but are part of the same strategic reflex. <\/p>

Monitoring, e-reputation and customer trust<\/h2>

Brand identity<\/strong> is based on a perceived promise. Today, 80% of this perception is built online, even before the first physical contact. A BrightLocal study in 2024 showed that 87% of consumers read online reviews before choosing a local business. Monitoring therefore makes it possible to protect not only a legal asset, but also the social proof<\/strong> that determines the purchasing decision. <\/p>

A customer typing the name of a brand into Google expects to find consistency: the official profile, the authentic reviews, the legitimate website. When this consistency is broken, by a fake profile, a spoof website or coordinated fake reviews<\/a>, trust is immediately eroded. Reputation management<\/strong> therefore requires rapid detection of such anomalies, and a documented response. For further information on this subject, the guide dedicated to digital e-reputation monitoring and surveillance<\/a> details the methodologies suitable for SMEs. <\/p>

Brand monitoring and the Google ecosystem<\/h2>

Google occupies a special position in this scheme. The engine indexes reviews, hosts the Business Profile, displays Knowledge Panels and now feeds AI Overviews. A brand query<\/strong> typed by an Internet user triggers an average of ten different signals: Classic SERP, Maps carousel, business profile, Google reviews, social mentions, and sometimes an AI-generated summary. <\/p>

Monitoring your brand on Google therefore means checking what the algorithm displays in response to your own name. This includes the Business Profile (claimed, up to date, without suspicious modifications), the quality of local pages<\/a> for multi-establishment networks, the consistency of SERP branding<\/a> and the absence ofsuspicious reviews<\/a> likely to damage the average rating. <\/p>

The special case of Google Business Profile records<\/h3>

A Google listing can be modified by a third party via the “Suggest a modification” function. A malicious competitor could change the opening hours, add a false permanent closure or redirect the address. Weekly monitoring of the listing is an essential reflex. Marquo, in its 2026 guide to BOPI monitoring, points out that merchants equipped with automated tools detect these alterations on average 6 days earlier than those who rely on manual control. <\/p>

Case studies for craftsmen and self-employed workers<\/h2>

Let’s take the case of a plumber based in Toulouse, working under a registered trademark since 2019. By setting up a watch using the tools offered by Legalstart<\/a> or via an industrial property attorney, he discovers that a newcomer in Montauban has registered an almost identical name. A timely opposition avoids dilution of his local visibility. <\/p>

Another situation: a Lyon-based florist noticed, thanks to her Brand24 alerts, that an influential wedding blogger was quoting her brand without agreement, but with an enthusiastic comment. Away from the dispute, she seized the opportunity to forge a partnership. In this case, surveillance transforms a mention into commercial leverage. A third, more sombre example: a restaurant owner in Marseille notices the simultaneous appearance of twelve one-star reviews, all posted from accounts created the same week. This rapid detection enabled him to report the extortion attempt to Google and preserve his rating. <\/p>

Best practices and mistakes to avoid<\/h2>

The first rule is to formalize a routine. A monthly audit of the INPI and EUIPO databases, supplemented by a weekly watch of online mentions, is sufficient in most cases for an independent business. Intellectual property rights<\/strong> can only be defended if they are actively asserted: prolonged silence in the face of infringement may be interpreted by the courts as tolerance. <\/p>

The second rule is to diversify sources. Limiting yourself to Google Alerts misses out on the vast majority of mentions on social networks, podcasts or specialized forums. Platforms such as Brand24 or Meltwater cover over 25 million sources, whereas Google’s free tool is limited to indexed pages. Igerent<\/a> recommends combining automated monitoring with human expertise to correctly interpret the results, as the algorithm alone cannot distinguish a harmless homonym from a genuine counterfeit. <\/p>

The most common mistake is the emotional reaction to a negative review or unfavorable comment. Responding in haste, deleting a critical comment or publicly threatening an author has the opposite effect to that intended: the Streisand effect amplifies the visibility of the problem. Better to document, archive and, if necessary, mobilize defensive content<\/a> to regain control of the first page of results. <\/p>

Brand monitoring in the age of generative AI<\/h2>

The massive arrival of LLMs is overturning established methods. When a consumer asks ChatGPT, Perplexity or Gemini to recommend “the best artisanal baker in the 11th arrondissement”, the response generated draws on sources that the company does not directly control: Reddit, Quora, Medium, press articles, specialized forums. A SE Ranking study published at the end of 2025 showed that brands with over 130 mentions on Reddit saw their likelihood of being quoted by ChatGPT quadruple. <\/p>

This evolution transforms brand monitoring<\/strong> into a multidimensional exercise. It’s no longer just a matter of protecting the name against usurpation, but of analyzing how generative AI reformulates the corporate identity. Tools like Chatbeat or Semrush’s AI Visibility suite can now measure a brand’s “share of voice” in generated responses, and detect factual discrepancies that AI might propagate. The concept of reputational SEO<\/a> is thus enriched by a new layer: GEO, or Generative Engine Optimization. <\/p>

For 2026, the stakes for retailers and SMEs are clearly shifting towards proactive management of untagged mentions and third-party content. A detailed review published on a specialized blog will tomorrow carry more weight than a simple star on Google, because it will feed language models. Monitoring thus becomes a strategic steering tool, capable of guiding public relations, partnerships and content production actions, in the service of a brand identity<\/strong> that is both legally protected and algorithmically visible. <\/p>","protected":false},"excerpt":{"rendered":"

Brand monitoring is no longer an option for retailers or SME managers. Between logo imitations on marketplaces, fake profiles on Google, fraudulent reviews […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-13840","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nControlling your image: a guide to brand monitoring<\/title>\n<meta name=\"description\" content=\"Monitor your brand effectively to protect your reputation, detect opportunities and manage opinions in real time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand monitoring\" \/>\n<meta property=\"og:description\" content=\"Monitor your brand effectively to protect your reputation, detect opportunities and manage opinions in real time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T12:22:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Brand monitoring\",\"datePublished\":\"2026-05-13T12:17:51+00:00\",\"dateModified\":\"2026-05-13T12:22:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/\"},\"wordCount\":1445,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/\",\"name\":\"Controlling your image: a guide to brand monitoring\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"datePublished\":\"2026-05-13T12:17:51+00:00\",\"dateModified\":\"2026-05-13T12:22:50+00:00\",\"description\":\"Monitor your brand effectively to protect your reputation, detect opportunities and manage opinions in real time.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand monitoring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/318e234ae94f90d4d629428d6b983c08e31181c28f579e08a021180d759ea651?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/318e234ae94f90d4d629428d6b983c08e31181c28f579e08a021180d759ea651?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/318e234ae94f90d4d629428d6b983c08e31181c28f579e08a021180d759ea651?s=96&d=mm&r=g\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/brand-monitoring\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Controlling your image: a guide to brand monitoring","description":"Monitor your brand effectively to protect your reputation, detect opportunities and manage opinions in real time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/","og_locale":"en_US","og_type":"article","og_title":"Brand monitoring","og_description":"Monitor your brand effectively to protect your reputation, detect opportunities and manage opinions in real time.","og_url":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2026-05-13T12:22:50+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Brand monitoring","datePublished":"2026-05-13T12:17:51+00:00","dateModified":"2026-05-13T12:22:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/"},"wordCount":1445,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/","url":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/","name":"Controlling your image: a guide to brand monitoring","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"datePublished":"2026-05-13T12:17:51+00:00","dateModified":"2026-05-13T12:22:50+00:00","description":"Monitor your brand effectively to protect your reputation, detect opportunities and manage opinions in real time.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Brand monitoring"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/318e234ae94f90d4d629428d6b983c08e31181c28f579e08a021180d759ea651?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/318e234ae94f90d4d629428d6b983c08e31181c28f579e08a021180d759ea651?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/318e234ae94f90d4d629428d6b983c08e31181c28f579e08a021180d759ea651?s=96&d=mm&r=g","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/brand-monitoring\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/13840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/13840\/revisions"}],"predecessor-version":[{"id":13841,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/13840\/revisions\/13841"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=13840"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=13840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}