{"id":13722,"date":"2026-05-06T09:00:17","date_gmt":"2026-05-06T09:00:17","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/trademark-request\/"},"modified":"2026-05-06T09:06:31","modified_gmt":"2026-05-06T09:06:31","slug":"trademark-request","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/","title":{"rendered":"Trademark request"},"content":{"rendered":"

The brand query<\/strong> occupies a singular place in the SEO and e-reputation ecosystem. When an Internet user types the name of a business, a brand or a professional directly into Google, he or she is expressing a clear intention: they are looking for that specific entity. According to data analyzed by Ahrefs and relayed by the Redwood agency<\/a>, nearly 50% of global search traffic comes from these nominative queries. For a local shopkeeper, craftsman or SME manager, understanding this mechanism directly conditions the control of their digital image and the quality of the first contact with a prospect. <\/p>

Behind this mechanism lies a twofold challenge: to capture web users who already know the brand, and to control what they discover when they type in this famous name. Customer reviews, Google Business Profile, press articles, social network publications: the results page becomes a living showcase, sometimes subjected to, sometimes controlled. It influences the buying decision even before the customer enters the store or picks up the phone. <\/p>

Simple definition of a brand request<\/h2>

A trademark query<\/strong> is any search performed on a search engine using the name of an identifiable company, product or brand. When an Internet user types in “Boulangerie Dupont Lyon” or “Cabinet d’avocats Martin Bordeaux”, he is performing this type of search. The Marketing Dictionary<\/a> specifies that this term applies to any formulation including a distinctive sign attached to a commercial entity. <\/p>

This category differs from generic queries (such as “cheap bakery”). The surfer doesn’t discover, he verifies, compares or confirms an intention already formed. Prior art searches<\/strong> carried out prior to registration with the INPI are based on the same principle: analyzing the existing presence of a brand name<\/strong> in the digital and legal space. <\/p>

The strategic role of brand requests for professionals<\/h2>

A nominative search reflects an advanced stage in the customer journey. The person has heard of the company, seen a sign, received a recommendation, come across a flyer. Now they’re looking to validate their decision: opening hours, address, reviews, photos, prices. According to Netoffensive<\/a>, the conversion rate on this type of query frequently exceeds that of generic searches, because the intent is qualified. <\/p>

Pour un commer\u00e7ant ind\u00e9pendant, n\u00e9gliger ce flux revient \u00e0 laisser un visiteur entrer dans sa boutique sans personnel \u00e0 l’accueil. Le risque ? Un concurrent, un faux profil, ou pire, un avis n\u00e9gatif non trait\u00e9, captent l’attention \u00e0 sa place. <\/p>

Un signal de notori\u00e9t\u00e9 mesurable<\/h3>

Le volume mensuel de recherches portant sur le nom d’une enseigne constitue un indicateur direct de notori\u00e9t\u00e9 locale. Une boulangerie qui voit passer 500 recherches mensuelles sur son nom dispose d’un capital de confiance bien sup\u00e9rieur \u00e0 celle qui en compte 30. Cette donn\u00e9e se consulte via Google Search Console pour les sites web, et via les statistiques de la fiche Google Business Profile pour la visibilit\u00e9 cartographique. <\/p>

Lien entre requ\u00eate de marque, e-r\u00e9putation et confiance<\/h2>

Quand un prospect tape le nom d’un professionnel sur Google, la premi\u00e8re impression se joue en moins de cinq secondes. La fiche Google Business Profile s’affiche \u00e0 droite avec la note moyenne, les derniers avis, les photos. Le site officiel appara\u00eet en premier r\u00e9sultat naturel. Suivent parfois Pages Jaunes, TripAdvisor, des forums, des articles de presse locale. <\/p>

Cette page de r\u00e9sultats forme ce que l’on appelle l’image de marque<\/strong> digitale. Une note Google de 3,2\/5 avec deux avis n\u00e9gatifs r\u00e9cents non r\u00e9pondus envoie un signal d\u00e9favorable, ind\u00e9pendamment de la qualit\u00e9 r\u00e9elle du service. \u00c0 l’inverse, une fiche bien tenue, une r\u00e9putation de marque<\/a> consolid\u00e9e et des r\u00e9ponses professionnelles aux commentaires renforcent la cr\u00e9dibilit\u00e9 avant m\u00eame le premier contact. <\/p>

Le risque des usurpations<\/h3>

Un ph\u00e9nom\u00e8ne pr\u00e9occupant touche les commer\u00e7ants : la cr\u00e9ation de fausses fiches reprenant le nom de marque<\/strong> d’un \u00e9tablissement. Ces usurpations, parfois li\u00e9es \u00e0 des tentatives d’extorsion ou de d\u00e9tournement de client\u00e8le, exigent une vigilance permanente. Des solutions existent pour se prot\u00e9ger contre les usurpations de marque sur Google My Business<\/a>, notamment via la revendication officielle de la fiche et la surveillance r\u00e9guli\u00e8re des r\u00e9sultats. <\/p>

Requ\u00eate de marque et Google Business Profile : une m\u00e9canique imbriqu\u00e9e<\/h2>

Google traite diff\u00e9remment les recherches selon leur nature. Sur une requ\u00eate nominative, l’algorithme privil\u00e9gie l’affichage du Knowledge Panel, de la fiche d’\u00e9tablissement et des r\u00e9sultats officiels. La protection de marque<\/strong> passe alors par la revendication syst\u00e9matique de tous les actifs digitaux : fiche Google, profils sociaux, nom de domaine, comptes sur les annuaires sectoriels. <\/p>

Le SEO local<\/strong> tire un b\u00e9n\u00e9fice direct des requ\u00eates de marque. Plus une enseigne re\u00e7oit de recherches nominatives, plus Google interpr\u00e8te ce signal comme une preuve de notori\u00e9t\u00e9 et tend \u00e0 mieux positionner cette entit\u00e9 sur les requ\u00eates g\u00e9n\u00e9riques associ\u00e9es (cat\u00e9gorie + zone g\u00e9ographique). C’est un cercle vertueux que tout dirigeant de r\u00e9seau multi-\u00e9tablissements devrait surveiller, comme l’illustrent les audits de r\u00e9seaux de fiches GMB<\/a> men\u00e9s pour les franchises. <\/p>

Concrete examples for retailers and self-employed workers<\/h2>

Prenons le cas d’une menuiserie artisanale baptis\u00e9e “Atelier Boisclair” implant\u00e9e \u00e0 Nantes. Lorsqu’un client tape ce nom, la SERP affiche id\u00e9alement : le site officiel, la fiche Google avec 4,8\/5 et 87 avis, le profil Instagram avec photos de r\u00e9alisations, et un article du journal Ouest-France sur l’inauguration de l’atelier. Voil\u00e0 une page de r\u00e9sultats ma\u00eetris\u00e9e. <\/p>

\u00c0 l’inverse, imaginons un restaurant dont le g\u00e9rant n’a jamais revendiqu\u00e9 sa fiche. Une recherche nominative fait remonter une fiche obsol\u00e8te avec des horaires erron\u00e9s, un avis 1 \u00e9toile en haut de pile, et un site Web abandonn\u00e9 depuis 2019. Le client suivant ne viendra pas. La diff\u00e9rence entre ces deux sc\u00e9narios tient uniquement \u00e0 la gestion active des actifs digitaux li\u00e9s au nom commercial. <\/p>

Le cas particulier des homonymies<\/h3>

Plusieurs enseignes peuvent porter le m\u00eame nom sans risque juridique si elles op\u00e8rent dans des secteurs distincts. Le code de la propri\u00e9t\u00e9 intellectuelle, consultable sur L\u00e9gifrance<\/a>, encadre pr\u00e9cis\u00e9ment ces situations. Toutefois, sur Google, l’homonymie cr\u00e9e des conflits de visibilit\u00e9 concrets. Un commer\u00e7ant qui partage son nom avec une marque nationale connue verra ses propres r\u00e9sultats noy\u00e9s dans la masse. La parade consiste \u00e0 renforcer le maillage local : ville, quartier, sp\u00e9cialit\u00e9, dans les balises et les contenus. <\/p>

Bonnes pratiques et erreurs fr\u00e9quentes en gestion des requ\u00eates de marque<\/h2>

La premi\u00e8re r\u00e8gle consiste \u00e0 revendiquer et optimiser sa fiche Google Business Profile d\u00e8s la cr\u00e9ation de l’entreprise. La seconde, \u00e0 surveiller mensuellement les r\u00e9sultats affich\u00e9s sur son propre nom, en navigation priv\u00e9e pour neutraliser la personnalisation. La troisi\u00e8me, \u00e0 r\u00e9pondre \u00e0 100 % des avis, positifs comme n\u00e9gatifs, dans un d\u00e9lai inf\u00e9rieur \u00e0 72 heures. <\/p>

Les erreurs les plus co\u00fbteuses tiennent \u00e0 la passivit\u00e9. Ne pas d\u00e9poser son nom de marque<\/strong> \u00e0 l’INPI<\/a> expose \u00e0 des r\u00e9cup\u00e9rations malveillantes. L’enregistrement de marque<\/strong> prot\u00e8ge juridiquement contre les concurrents qui chercheraient \u00e0 exploiter une notori\u00e9t\u00e9 acquise. L’office des marques<\/strong> propose une proc\u00e9dure enti\u00e8rement d\u00e9mat\u00e9rialis\u00e9e, accessible \u00e9galement via le portail Service-Public Entreprendre<\/a>. <\/p>

Autre erreur fr\u00e9quente : oublier d’acheter son propre nom en SEA. Lorsqu’un concurrent ench\u00e9rit sur la marque commerciale<\/strong> d’un confr\u00e8re via Google Ads, il capte une partie du trafic nominatif. La parade consiste \u00e0 prot\u00e9ger sa propre requ\u00eate par une campagne d\u00e9fensive \u00e0 co\u00fbt mod\u00e9r\u00e9. <\/p>

\u00c9volutions \u00e0 venir : IA g\u00e9n\u00e9rative et nouvelles formes de visibilit\u00e9<\/h2>

L’arriv\u00e9e des moteurs de r\u00e9ponse g\u00e9n\u00e9ratifs (Google AI Overviews, ChatGPT Search, Perplexity) transforme la nature m\u00eame des requ\u00eates de marque. Quand un utilisateur demande “Que pensent les clients de la boulangerie Dupont \u00e0 Lyon ?” \u00e0 une IA, la r\u00e9ponse synth\u00e9tise des avis, des articles et des donn\u00e9es structur\u00e9es, sans toujours rediriger vers la fiche officielle. <\/p>

Cette \u00e9volution, parfois nomm\u00e9e GEO (Generative Engine Optimization), oblige \u00e0 repenser la protection de marque<\/strong> sous un angle nouveau. Il devient strat\u00e9gique de produire du contenu factuel, v\u00e9rifiable, structur\u00e9 (avis authentiques, mentions presse, donn\u00e9es INPI) pour alimenter correctement les mod\u00e8les g\u00e9n\u00e9ratifs. Une requ\u00eate de marque<\/strong> pos\u00e9e \u00e0 une IA en 2026 ne renvoie plus seulement vers une page Web : elle g\u00e9n\u00e8re une opinion synth\u00e9tique. Ma\u00eetriser ce qui nourrit cette synth\u00e8se devient le prochain chantier des dirigeants soucieux de leur e-r\u00e9putation de marque<\/a>. <\/p>

Le brevet de marque<\/strong>, terminologie courante mais juridiquement impr\u00e9cise (on parle de d\u00e9p\u00f4t et non de brevet, ce dernier visant les inventions), garde son utilit\u00e9 d\u00e9fensive. La propri\u00e9t\u00e9 intellectuelle<\/strong> constitue le socle l\u00e9gal qui permet d’agir contre un usurpateur, qu’il op\u00e8re sur Google, sur les r\u00e9seaux sociaux ou via une IA g\u00e9n\u00e9rative qui diffuserait des informations erron\u00e9es. <\/p>

La ma\u00eetrise des requ\u00eates de marque rel\u00e8ve d\u00e9sormais d’une discipline \u00e0 part enti\u00e8re, \u00e0 la crois\u00e9e du droit, du marketing digital et de la communication de crise. Les commer\u00e7ants qui structurent leur pr\u00e9sence en amont, qui d\u00e9posent leur nom, qui pilotent leur fiche Google et qui surveillent leur SERP gagnent un avantage durable. Ceux qui n\u00e9gligent ce travail laissent \u00e0 des tiers, parfois mal intentionn\u00e9s, le soin d’\u00e9crire leur histoire \u00e0 leur place. <\/p>","protected":false},"excerpt":{"rendered":"

The brand query occupies a singular place in the SEO and e-reputation ecosystem. When an Internet user types the name of a business, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-13722","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nOptimize your Brand Query: Essential Guide<\/title>\n<meta name=\"description\" content=\"Discover how to optimize your strategy with an effective brand query to improve your SEO and attract more qualified visitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademark request\" \/>\n<meta property=\"og:description\" content=\"Discover how to optimize your strategy with an effective brand query to improve your SEO and attract more qualified visitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T09:06:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Trademark request\",\"datePublished\":\"2026-05-06T09:00:17+00:00\",\"dateModified\":\"2026-05-06T09:06:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/\"},\"wordCount\":1608,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/\",\"name\":\"Optimize your Brand Query: Essential Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"datePublished\":\"2026-05-06T09:00:17+00:00\",\"dateModified\":\"2026-05-06T09:06:31+00:00\",\"description\":\"Discover how to optimize your strategy with an effective brand query to improve your SEO and attract more qualified visitors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trademark request\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/trademark-request\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Optimize your Brand Query: Essential Guide","description":"Discover how to optimize your strategy with an effective brand query to improve your SEO and attract more qualified visitors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/","og_locale":"en_US","og_type":"article","og_title":"Trademark request","og_description":"Discover how to optimize your strategy with an effective brand query to improve your SEO and attract more qualified visitors.","og_url":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2026-05-06T09:06:31+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Trademark request","datePublished":"2026-05-06T09:00:17+00:00","dateModified":"2026-05-06T09:06:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/"},"wordCount":1608,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/","url":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/","name":"Optimize your Brand Query: Essential Guide","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"datePublished":"2026-05-06T09:00:17+00:00","dateModified":"2026-05-06T09:06:31+00:00","description":"Discover how to optimize your strategy with an effective brand query to improve your SEO and attract more qualified visitors.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Trademark request"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/trademark-request\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/13722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/13722\/revisions"}],"predecessor-version":[{"id":13725,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/13722\/revisions\/13725"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=13722"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=13722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}