{"id":12969,"date":"2026-02-24T10:34:53","date_gmt":"2026-02-24T10:34:53","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/schema-rating\/"},"modified":"2026-02-24T10:53:39","modified_gmt":"2026-02-24T10:53:39","slug":"schema-rating","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/","title":{"rendered":"Schema Rating"},"content":{"rendered":"

The gold stars<\/strong> that appear below some Google results are no accident. They are the result of precise structured markup, schema rating<\/strong>, which translates your customers’ ratings<\/strong> andevaluations<\/strong> into a language that search engines can read and display. For a retailer or self-employed business, this visibility in search results is a real game-changer: a result enriched with stars catches the eye, inspires confidence and prompts a click long before the surfer has read a single line on your site. Schema rating is based on Schema.org’s standardized Rating<\/a> vocabulary, a collaborative repository supported by Google, Microsoft, Yahoo and Yandex. This vocabulary formalizes properties such as the rating value (ratingValue), the scale used (bestRating, worstRating) or the total number of reviews (reviewCount, ratingCount). Behind this technical mechanism lies a battle of credibility<\/strong>: that of your e-reputation<\/strong> translated into data that can be used by the algorithms. Understanding this subject means mastering the way in which your customer score<\/strong> travels from the website to Google results pages, Google Maps and, from now on, answers generated by artificial intelligence. <\/p>

Defining the rating schema for professionals<\/h2>

A schema rating<\/strong> is a semantic markup format integrated into the source code of a web page. Its role is to provide a structured description of the rating<\/strong> given to a product, service, business or company. In concrete terms, this markup translates your customer rating (4.5 out of 5, 87 out of 100…) into a rating system<\/strong> that Google and other search engines can interpret without ambiguity. This standardized classification<\/strong> is based on the Schema.org vocabulary and comes in several types: “Rating” for an individual assessment, and “AggregateRating” for the average calculated over several reviews. The main properties of the scale<\/strong> are ratingValue (the score), bestRating (the maximum score), worstRating (the minimum score), reviewCount (the number of reviews) and ratingCount (the total number of ratings). A restaurant with a 4-star rating based on 250 customer reviews, a craftsman with a 4.8\/5 rating based on 89 reviews: in each case, schema rating encodes this information so that it can be used by search algorithms. <\/p>

The usefulness of schema rating in a professional context<\/h2>

The primary benefit of schema rating lies in the activation of rich snippets<\/strong>, which display stars directly in Google search results. According to a study by Search Engine Land (2023), results enriched with stars have a 35% higher click-through rate than traditional results. For a local retailer, this increase in visibility translates into an additional flow of visitors to their site, listing or store. The score<\/strong> displayed acts as an immediate selection filter in the consumer’s mind. <\/p>

Beyond the click, schema rating structures the way Google understands the perceived quality of your offering. When a search engine reads correctly implemented AggregateRating markup, it associates your page with a verifiable rating<\/strong>. This fine-grained understanding feeds the ranking algorithms and reinforces the relevance of your content to local or commercial queries. Regular review collection<\/a> then takes on a whole new dimension: each new customer feedback feeds the tagging and updates your visible satisfaction index<\/strong> in the SERPs. <\/p>

Schema rating, e-reputation and consumer confidence<\/h2>

Social proof<\/strong> is one of the most powerful levers in the purchasing decision. A BrightLocal study published in 2024 (“Local Consumer Review Survey”) revealed that 87% of consumers consult online reviews before choosing a local business, and that the average rating displayed directly influences their choice. The schema rating makes this evaluation<\/strong> visible right from the results page, even before the user visits your site. This positioning upstream of the purchasing process considerably amplifies the impact of your digital reputation. <\/p>

Perceived credibility also depends on the consistency between the score displayed via tagging and the authentic reviews<\/a> published on your various platforms. A discrepancy between the tagging score<\/strong> on your site and your Google Business Profile score arouses mistrust, both among web users and at Google. Algorithmic trust criteria<\/strong> are based on this concordance: a company whose tagging faithfully reflects its actual ratings gains authority. Conversely, misleading markup exposes Google to manual penalties, in line with its structured data guidelines (Google Search Central, “Review snippet structured data”, update 2025). <\/p>

The link between schema rating and Google Business Profile<\/h2>

Google Business Profile (GBP) automatically generates AggregateRating<\/strong> from customer reviews. This native markup feeds Local Pack and Google Maps results without any technical intervention on your part. Google’s official documentation on review snippets and structured data<\/a> specifies eligibility conditions and accepted formats. Your website, on the other hand, requires manual implementation of the markup, in JSON-LD (the format recommended by Google), so that your own customer reviews can be associated with a visible satisfaction index<\/strong>. <\/p>

The interaction between your site’s markup and your GBP listing creates an ecosystem of consistent signals. When both sources show consistent ratings<\/strong> and a substantial volume of reviews, local SEO algorithms find confirmation of the quality of your service. Measuring e-reputation<\/a> now requires a double reading: what Google knows about you via your listing, and what your site confirms via structured markup.AggregateRating according to Schema.org<\/a> formalizes precisely this aggregated analysis<\/strong> of customer feedback. <\/p>

Case studies for retailers and self-employed workers<\/h2>

Let’s take the example of an artisan bakery in Lyon. The owner has 312 reviews on his Google Business Profile page, with an average rating of 4.7\/5. On his website, he has implemented an AggregateRating JSON-LD tag that captures this aggregated rating<\/strong>. The result: when a visitor searches for “best bakery Lyon 3e”, the golden stars are displayed under the link to his site in the organic results, in addition to the GBP listing in the Local Pack. This double star presence attracts attention and guides the consumer’s choice. An artisan plumber in the Paris region adopted the same approach after setting up a QR code dedicated to reviews<\/a> on his invoices. In six months, its review volume tripled, its AggregateRating tagging was enriched, and its organic click-through rate increased by 28% according to its Google Search Console data. <\/p>

A consulting firm in Bordeaux made the opposite mistake: rating markup displayed on the site without any actual reviews being visible on the page. Google ignored the markup during indexing, in accordance with its rules (ratings must correspond to user-searchable reviews). This kind of shortcut undermines credibility and may trigger manual action. Rigorous management of fake reviews<\/a> remains a prerequisite for any technical implementation. <\/p>

Best practices and common mistakes with schema rating<\/h2>

The first rule: tagging must faithfully reflect the reviews actually published and visible on the page. Google requires that tagging correspond to content that can be consulted by the surfer (Google Search Central, “Structured data guidelines”, 2025). Orphaned markup, with no notices displayed, will be ignored or penalized. The JSON-LD format remains the most reliable for implementation, as it separates markup from visible HTML content and facilitates maintenance. Lawrence Hitches ‘ documentation on review schema<\/a> details good integration practices and the technical criteria<\/strong> to be respected. <\/p>

The most common mistake made by merchants is to tag the home page with an overall rating without linking to specific reviews. Google considers this type of tagging to be self-promotional and excludes it from rich snippets. Another common mistake: using an inconsistent rating<\/strong> scale (a rating of 9.2 without specifying that the scale goes up to 10, and omitting the bestRating property). Each property in the rating schema has its own function: ratingValue, bestRating, worstRating, reviewCount. To omit them is to let Google interpret them as it sees fit, and this interpretation is rarely in the merchant’s favor. A well-structured review path<\/a> guarantees consistency between field collection and technical tagging. <\/p>

Schema rating evolution in the face of generative AI<\/h2>

The rise of AI-generated answers in Google (Search Generative Experience, renamed AI Overviews in 2024) redefines the value of structured markup. Google’s AI models draw on structured data to formulate their answers. A business whose schema rating is correctly implemented is more likely to see its rating and reviews cited in an AI response. This new category of<\/strong> visibility, sometimes referred to as GEO (Generative Engine Optimization), extends classic SEO into a field where structured data becomes the raw material for algorithmic responses. <\/p>

The impact of AI on review platforms<\/a> is felt in moderation<\/strong> and the detection of artificial reviews. Google is refining its algorithms to cross-reference tagging data with actual behavioral signals (review frequency, profile diversity, temporal consistency). AggregateRating tagging backed by solid moderation practices<\/a> is a sustainable advantage. Companies that anticipate this convergence between structured data, algorithmic analysis<\/strong> and generative AI are positioning themselves to capture a visibility that their competitors are still struggling to understand. The effective implementation of AggregateRating<\/a> is no longer a technical option reserved for major brands: it is an integral part of any sustainable digital reputation strategy. <\/p>","protected":false},"excerpt":{"rendered":"

The gold stars that appear below some Google results are no accident. They are the result of precise structured markup, schema rating, which […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-12969","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nDecoding Schema Rating: An Essential Guide<\/title>\n<meta name=\"description\" content=\"Improve your SEO with Schema Rating: display enriched reviews and ratings to boost your website's visibility and click-through rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schema Rating\" \/>\n<meta property=\"og:description\" content=\"Improve your SEO with Schema Rating: display enriched reviews and ratings to boost your website's visibility and click-through rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T10:53:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Schema Rating\",\"datePublished\":\"2026-02-24T10:34:53+00:00\",\"dateModified\":\"2026-02-24T10:53:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/\"},\"wordCount\":1442,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/\",\"name\":\"Decoding Schema Rating: An Essential Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"datePublished\":\"2026-02-24T10:34:53+00:00\",\"dateModified\":\"2026-02-24T10:53:39+00:00\",\"description\":\"Improve your SEO with Schema Rating: display enriched reviews and ratings to boost your website's visibility and click-through rate.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Schema Rating\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-rating\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Decoding Schema Rating: An Essential Guide","description":"Improve your SEO with Schema Rating: display enriched reviews and ratings to boost your website's visibility and click-through rate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/","og_locale":"en_US","og_type":"article","og_title":"Schema Rating","og_description":"Improve your SEO with Schema Rating: display enriched reviews and ratings to boost your website's visibility and click-through rate.","og_url":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2026-02-24T10:53:39+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Schema Rating","datePublished":"2026-02-24T10:34:53+00:00","dateModified":"2026-02-24T10:53:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/"},"wordCount":1442,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/","url":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/","name":"Decoding Schema Rating: An Essential Guide","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"datePublished":"2026-02-24T10:34:53+00:00","dateModified":"2026-02-24T10:53:39+00:00","description":"Improve your SEO with Schema Rating: display enriched reviews and ratings to boost your website's visibility and click-through rate.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Schema Rating"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-rating\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/12969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/12969\/revisions"}],"predecessor-version":[{"id":12971,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/12969\/revisions\/12971"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=12969"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=12969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}