{"id":12964,"date":"2026-02-24T10:34:51","date_gmt":"2026-02-24T10:34:51","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/schema-review\/"},"modified":"2026-02-24T10:52:51","modified_gmt":"2026-02-24T10:52:51","slug":"schema-review","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/","title":{"rendered":"Schema Review"},"content":{"rendered":"<p><strong>Schema Review<\/strong> markup is one of those technical levers that transform the way a business appears in Google search results. Behind this term lies a structured code, inserted into the source code of a website, which signals to search engines the presence of customer reviews, ratings and evaluations. For a craftsman, restaurateur or store manager, this <strong>revised scheme<\/strong> applied to reviews radically changes the game when it comes to local visibility. Imagine an Internet user searching for &#8220;plumber Marseille&#8221; and seeing, just below your link, gold stars accompanied by a rating of 4.7\/5 based on 83 reviews. This simple display, made possible by Schema Review, creates an immediate click: trust is established even before the first click. In its <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet\">official documentation on enriched review extracts<\/a> (updated in December 2025), Google states that this structured markup helps the engine to interpret and visually render ratings and feedback directly in results pages. In a context where <strong>data modeling<\/strong> is becoming strategic for any online presence, understanding this mechanism is a must for anyone wishing to control their e-reputation.      <\/p><h2 class=\"wp-block-heading\">Schema Review: an accessible definition for professionals<\/h2><p><strong>Schema Review<\/strong> is a structured data markup, conforming to the vocabulary defined by <a href=\"https:\/\/schema.org\/Review\">Schema.org<\/a>, which encodes customer review information directly in the HTML code of a web page. This markup contains specific fields: the name of the reviewer, the rating given (ratingValue), the entity being reviewed (a restaurant, a product, a service) and, when several reviews are aggregated, the overall <strong>average rating<\/strong> along with the total number of contributors. <\/p><p>For a merchant, <strong>schema validation<\/strong> means checking that the code complies with the technical specifications imposed by Google. For example, a baker in Lyon who collects reviews on his showcase site can use this markup to have his stars appear directly in the SERPs (results pages). The JSON-LD format, recommended by Google, remains the simplest to integrate: it is added to the page header without modifying the visible display. This structured <strong>technical documentation<\/strong> transforms simple review text into algorithmically-readable information.   <\/p><h2 class=\"wp-block-heading\">The concrete role of Schema Review in professional visibility<\/h2><p>Notice<strong>pattern analysis<\/strong> is not just a technical exercise for developers. Its usefulness can be measured in click-through rates. According to a study published by Semrush in 2024, enriched results displaying stars generate a click-through rate 35% higher than conventional results. This figure illustrates the extent to which<strong>schema optimization<\/strong> acts as a gas pedal of qualified traffic. A prospect who sees stars in Google spontaneously gives more credence to the company displayed, compared to a competitor whose result remains &#8220;naked&#8221;.    <\/p><p><a href=\"https:\/\/www.semrush.com\/blog\/review-schema\/\">Semrush&#8217;s review schema documentation<\/a> emphasizes that this markup helps engines to &#8220;interpret and display review information, including star ratings, reviewer details and review summaries&#8221;. For an independent, this mechanism amounts to having your customers speak for you, directly in Google. <strong>Quality control<\/strong> of this tagging becomes strategic: an error in the code (incorrectly formatted rating, missing author) is enough to lose the enriched display.  <\/p><h2 class=\"wp-block-heading\">Schema Review, e-reputation and trust: an inseparable trio<\/h2><p><strong>Social proof<\/strong> remains the main driver of online purchasing decisions. A consumer hesitating between two plumbers, two hairdressers or two car garages will almost systematically decide in favor of the one whose <a href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/average-rating\/\">average rating<\/a> is clearly displayed in the search results. Schema Review amplifies this dynamic by making customer reviews visible at the very moment when prospects are comparing their options.  <\/p><p>The <strong>standardization of<\/strong> review data via structured markup reinforces perceived credibility. Google doesn&#8217;t invent anything: the engine faithfully reproduces what the code transmits to it. This is why upstream <a href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/opinion-moderation\/\">review moderation<\/a> remains essential. A business that allows <a href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/wrong-advice\/\">false reviews<\/a> to flourish on its site and tags them in Schema Review is taking a major risk: Google sanctions misleading tagging with manual actions, which can lead to the outright deletion of enriched extracts.   <\/p><p>The<strong>integrity of the data<\/strong> transmitted to search engines directly conditions the sustainability of this visibility. According to official Google guidelines, self-generated reviews or reviews controlled by the entity itself on its own site are ineligible for enriched display for local businesses (such as LocalBusiness). This rule encourages businesses to give priority to genuine reviews, collected in a transparent manner.  <\/p><h2 class=\"wp-block-heading\">Interaction between Schema Review and Google Business Profile<\/h2><p>The link between Schema Review markup and Google Business Profile deserves particular attention. Reviews published directly on a Google Business listing require no manual tagging: Google manages them natively and displays them in the Knowledge Panel and on Google Maps. The question arises differently for reviews hosted on the business&#8217;s own website. This is where the<strong>database architecture<\/strong> of structured markup comes into play.   <\/p><p>A restaurant owner who collects testimonials on his own &#8220;Customer Reviews&#8221; page must use Schema Review (preferably in JSON-LD) so that Google understands and displays these ratings in its results. Please note: Google explicitly forbids the tagging of &#8220;self-served&#8221; reviews for local businesses. In other words, if you tag reviews that you&#8217;ve written or solicited yourself without verification, you&#8217;ll expose yourself to a penalty. <a href=\"https:\/\/dynamicschema.com\/review-schema-building-trust-improving-ctr\/\">Setting up a reliable review schema<\/a> requires the collection of authentic reviews, with author identification and publication date.   <\/p><p>For businesses wishing to <a href=\"https:\/\/www.business-ereputation.com\/en\/how-to-rank-in-several-cities-with-a-single-google-business-profile-ex-gmb-entry\/\">position themselves in several cities with a single Google listing<\/a>, the challenge becomes even more complex. AggregateRating markup, which aggregates all ratings into a single average value, reinforces the signal of trust sent to Google. This markup must specify the total number of ratings (ratingCount) and the aggregated rating (ratingValue), two mandatory properties to trigger the display of stars.  <\/p><h2 class=\"wp-block-heading\">Examples from the field: Schema Review applied to convenience stores<\/h2><p>Take the case of Marie, manager of a hair salon in Bordeaux. Her site displays 47 customer reviews with an aggregate rating of 4.8\/5. Without Schema Review markup, these reviews remain invisible in Google. With correctly implemented AggregateRating markup, his stars appear below his search result. A prospect typing in &#8220;coiffeur Bordeaux center&#8221; immediately sees Marie&#8217;s social proof, even before visiting her site. This visual differential can turn a customer away from a competitor with better referencing but no stars.     <\/p><p>Another situation: Thomas, a carpenter in the Var region of France, uses a WordPress CMS with a reviews plugin. The plugin automatically generates JSON-LD markup for each testimonial. Thomas checks the <strong>schema validation<\/strong> using Google&#8217;s Rich Results Test tool. Result: his stars are displayed within a few days. His click-through rate increased, his local <a href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/notoriety\/\">reputation<\/a> grew, and incoming calls increased. The tagging cost nothing, apart from an hour of configuration and checking.     <\/p><p>These two cases illustrate a simple reality: the customer <strong>review schema revision<\/strong> transforms a passive showcase site into an active conversion tool, directly in the Google results pages.<\/p><h2 class=\"wp-block-heading\">Good practices and common mistakes with Schema Review<\/h2><p>The first rule: never tag reviews that your company directly controls. Google is categorical on this subject. Reviews must come from real customers, identified by name, and ideally accompanied by a publication date. The format <a href=\"https:\/\/www.schemaapp.com\/schema-markup\/creating-review-schema-markup-using-the-schema-app-editor\/\">proposed by Schema App for creating Review markup<\/a> respects these requirements and offers an interface accessible to non-developers.   <\/p><p>Second critical point: systematically check for consistency between the content visible on the page and the tagged data. If your page displays 4.3\/5 but the code indicates 4.8\/5, Google will detect the inconsistency and may apply a manual action. The<strong>integrity of<\/strong> structured<strong>data<\/strong> must faithfully reflect the reality displayed to the user.  <\/p><p>The third common mistake is to omit mandatory properties. Review markup without &#8220;author&#8221; or &#8220;ratingValue&#8221; will simply be ignored. Code <strong>standardization<\/strong> also means using the decimal point (4.4) rather than the comma (4,4) in numerical values, even if the visible display can use the French convention thanks to the content attribute.  <\/p><p>Finally, a subtle trap concerns <a href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/suspicious-notices\/\">suspect reviews<\/a>: tagging dubious testimonials exposes your site to de-indexation from enhanced results. <strong>Quality control<\/strong> of tagged reviews should be part of your e-reputation management routine. <\/p><h2 class=\"wp-block-heading\">Schema Review in the age of generative AI and GEO<\/h2><p>The emergence of AI-generated answers in Google (AI Overviews) and in engines such as Perplexity and ChatGPT Search is redefining the use of structured data. Generative AIs draw their information from the best-structured, most reliable content on the web. A site whose reviews are correctly tagged in Schema Review provides AI algorithms with an exploitable, readable and verifiable data source.  <\/p><p>This trend towards <strong>GEO<\/strong> (Generative Engine Optimization) places <strong>data modeling<\/strong> at the heart of digital strategy. Companies that rigorously structure their reviews and ratings increase their chances of appearing in the responses synthesized by AIs. A local business whose aggregate rating, number of reviews and details of each review are encoded in JSON-LD provides generative AI systems with a trust signal that unstructured content does not convey.  <\/p><p>Automated<strong>schema analysis<\/strong> by AI-doped tools, such as the compliance checks built into some API design platforms (an interesting parallel with <a href=\"https:\/\/apidog.com\/fr\/blog\/api-schema-review-tool-fr\/\">collaborative technical schema review<\/a>), shows the direction the industry is heading: automatic, continuous validation of the quality and consistency of structured data. For a merchant, this means that Schema Review markup will no longer be an optional competitive advantage, but a prerequisite to exist in tomorrow&#8217;s results. <\/p>","protected":false},"excerpt":{"rendered":"<p>Schema Review markup is one of those technical levers that transform the way a business appears in Google search results. Behind this term  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-12964","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intelligent pattern analysis<\/title>\n<meta name=\"description\" content=\"Optimize your SEO with Schema Review: improve the display of your customer reviews in Google search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schema Review\" \/>\n<meta property=\"og:description\" content=\"Optimize your SEO with Schema Review: improve the display of your customer reviews in Google search results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T10:52:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Schema Review\",\"datePublished\":\"2026-02-24T10:34:51+00:00\",\"dateModified\":\"2026-02-24T10:52:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/\"},\"wordCount\":1488,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/\",\"name\":\"Intelligent pattern analysis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"datePublished\":\"2026-02-24T10:34:51+00:00\",\"dateModified\":\"2026-02-24T10:52:51+00:00\",\"description\":\"Optimize your SEO with Schema Review: improve the display of your customer reviews in Google search results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Schema Review\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/glossary\\\/schema-review\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Intelligent pattern analysis","description":"Optimize your SEO with Schema Review: improve the display of your customer reviews in Google search results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/","og_locale":"en_US","og_type":"article","og_title":"Schema Review","og_description":"Optimize your SEO with Schema Review: improve the display of your customer reviews in Google search results.","og_url":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2026-02-24T10:52:51+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Schema Review","datePublished":"2026-02-24T10:34:51+00:00","dateModified":"2026-02-24T10:52:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/"},"wordCount":1488,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/","url":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/","name":"Intelligent pattern analysis","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"datePublished":"2026-02-24T10:34:51+00:00","dateModified":"2026-02-24T10:52:51+00:00","description":"Optimize your SEO with Schema Review: improve the display of your customer reviews in Google search results.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/en\/glossary\/"},{"@type":"ListItem","position":3,"name":"Schema Review"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/glossary\/schema-review\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/12964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/12964\/revisions"}],"predecessor-version":[{"id":12965,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary\/12964\/revisions\/12965"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=12964"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=12964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}