{"id":5585,"date":"2023-02-22T13:57:35","date_gmt":"2023-02-22T13:57:35","guid":{"rendered":"https:\/\/www.business-ereputation.com\/metiers\/e-reputation-of-household-appliance-retailers\/"},"modified":"2025-04-25T09:14:40","modified_gmt":"2025-04-25T09:14:40","slug":"e-reputation-of-household-appliance-retailers","status":"publish","type":"avada_portfolio","link":"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/","title":{"rendered":"E-reputation of household appliance retailers"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"500\" alt=\"E-reputation of security companies - electromenager - Business Ereputation\" title=\"electrom\u00e9nager\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/02\/electromenager.jpg\" class=\"img-responsive wp-image-5566\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/02\/electromenager-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/02\/electromenager-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/02\/electromenager.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Today, household appliances are one of the most popular sectors among consumers. This has led many retailers to specialize in the sale or resale of household appliances. If you are a reseller of these products, you can take advantage of the many benefits of the Internet to attract a good clientele.  <\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Discover the method<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/#How_can_an_electrical_goods_retailer_communicate_and_be_visible_on_the_Internet\" >How can an electrical goods retailer communicate and be visible on the Internet?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/#Website_creation\" >Website creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/#Use_of_social_networks\" >Use of social networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/#Loyalty_program\" >Loyalty program<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/#What_are_the_future_customers_of_a_household_appliance_retailer_looking_for\" >What are the future customers of a household appliance retailer looking for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/#Why_are_visibility_reviews_and_star_ratings_the_key_to_success_for_a_household_appliance_retailer\" >Why are visibility, reviews and star ratings the key to success for a household appliance retailer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/metiers\/e-reputation-of-household-appliance-retailers\/#How_can_Google_Business_Profil_help_a_household_appliance_retailer_quickly\" >How can Google Business Profil help a household appliance retailer quickly?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_an_electrical_goods_retailer_communicate_and_be_visible_on_the_Internet\"><\/span>How can an electrical goods retailer communicate and be visible on the Internet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A household appliance retailer can increase its visibility and sales by adopting a variety of strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_creation\"><\/span>Website creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Creating a website<\/strong> is one of the most effective ways of finding new customers. The site must contain all the essential information about the company (delivery methods, returns policy, security policy, etc.). Not forgetting the product catalog and any other relevant company information. You'll then need to find a webmaster to design and develop the site.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_of_social_networks\"><\/span>Use of social networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Social networks <\/strong>are ideal for increasing your visibility and online presence. They enable you to share content, showcase your products and services, communicate with your customers and have direct contact with them. You can use Facebook, Instagram, LinkedIn and Twitter to promote your business or get information about your customers.  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loyalty_program\"><\/span>Loyalty program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <strong>loyalty program<\/strong> is also an effective way of attracting repeat customers and spreading the word about your brand among a wider audience. The program can include special offers or gifts for regular customers. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_future_customers_of_a_household_appliance_retailer_looking_for\"><\/span>What are the future customers of a household appliance retailer looking for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prospective customers of an <strong>appliance retailer <\/strong>have a variety of criteria and preferences of their own when doing their research. Price is one of the main considerations for appliance buyers. They often want the best possible value for money. Appliance retailers are always on the lookout for the best value for money.   <\/p>\n<p>Another key criterion for customers is the technology and functionality options available on a given appliance. For example, some consumers are looking for dishwashers that offer a variety of wash programs, rapid heating or customizable options. Others are looking for technologies that can help control and monitor their use remotely through smart mobile apps.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_visibility_reviews_and_star_ratings_the_key_to_success_for_a_household_appliance_retailer\"><\/span>Why are visibility, reviews and star ratings the key to success for a household appliance retailer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reviews and star ratings are crucial to success in the world of e-commerce. In fact, an electrical goods retailer who wants to stand out from the crowd will need to be visible to potential customers via an Internet presence. Online business is essentially competitive, and if a website isn't easily found by consumers, it will lose out on opportunities. Similarly, a poor reputation on Google stigmatizes the <strong>products and services<\/strong> associated with the company. The quality of products and services perceived by the customer will be negatively affected by bad reviews that are visible on the Internet.    <\/p>\n<p>Conversely, a company with a <strong>good reputation<\/strong> is likely to generate more revenue. This means that a poor online reputation can have a major impact on a company's revenues. It will also need to work hard to repair its reputation, or find itself suffering serious financial losses. Poor Google rankings can also lead to a loss of confidence among potential customers or prospects. Consumers are more likely to turn to companies with better rankings. They will therefore ignore companies with a poor online reputation.     <\/p>\n<p>That said, a solid <strong>marketing and advertising strategy<\/strong> is essential to ensure sufficient visibility. But why are customer reviews important? Once customers have managed to find their reseller, they need additional information to reassure them that they're dealing with a good vendor. Reviews are an excellent way of obtaining reliable information on the quality of the product and service offered by the company. In the e-commerce sector, positive reviews play a key role, as they can encourage consumers to take the plunge and buy from that retailer. The same applies to <strong>star ratings<\/strong>.     <\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_Google_Business_Profil_help_a_household_appliance_retailer_quickly\"><\/span>How can Google Business Profil help a household appliance retailer quickly?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to <strong>Google Business Profile<\/strong>, businesses can easily appear in search results and offer customers greater visibility. A Google Business Profile can therefore be the ideal solution for appliance retailers looking to increase their visibility on the web. They enable retailers of all sizes and in all sectors to communicate clearly to consumers about their business. They can then benefit from an optimal online presence and find new customers more easily.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"Is Google my business free? - 3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719 - Business Ereputation\" title=\"3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-6083\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>Are you looking to optimise your Google listing? Want to get genuine, positive customer reviews?<\/h2>\n<p>Discover the simple method that will ensure you always rank first and ahead of your local competitors on Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Discover the method<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can I get a good reputation on Google as an electrical goods retailer?<br \/>\n?<\/p>\n","protected":false},"author":1,"featured_media":5566,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[127],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-5585","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-other-shops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Appliance store: Google My Business rating and review<\/title>\n<meta name=\"description\" content=\"How do you get a good reputation on Google as an electrical goods retailer? 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