Optimizing the connection between your website and your Google My Business (GMB) listing is essential for improving your local visibility and SEO. A well-informed listing will attract more prospects and qualified traffic to your website. But how do you ensure perfect synchronization between these two elements? Here’s a detailed guide to possible connections.
Summary and contents of the page
1. Why connect your website to your Google My Business listing?
Google My Business is an essential digital showcase for any local business. It lets you display key information (address, opening hours, customer reviews) directly in search results and on Google Maps.
By effectively linking your website to your GMB listing, you can:
✔ Improve your local SEO: Google values companies with consistent information across their different channels.
✔ Track performance and optimize your actions: by integrating tracking parameters, you identify which traffic sources work best.
✔ Reinforce visitor confidence: displaying customer reviews and your Google rating directly on your website reassures your prospects.
✔ Automate the distribution of your content: automatically publishing your articles on Google My Business boosts your engagement.
2. Technical prerequisites for a good connection
Before connecting your site to your Google My Business listing, a few technical elements are required:
🔹 <strong”>A site optimized for SEO: Make sure your site respects good SEO practices (fast loading time, responsive design, structured content).
🔹 The ability to add code: Some adjustments require you to add HTML or JavaScript code. If you use a CMS (WordPress, Shopify, etc.), plugins can simplify these integrations.
🔹 A bit of a geek: some configurations require a bit of technical know-how, but rest assured, there are tools to make these integrations easier!
3. Performance tracking: add a UTM parameter to your GMB file
To precisely measure the traffic generated by your Google My Business listing, add a campaign parameter (UTM) to the link to your website shown in your listing.
Example of URL with UTM parameter :
https://www.mon-site.com/?utm_source=google&utm_medium=organic&utm_campaign=gmb
💡 Benefits: With Google Analytics, you can analyze how many visitors come from your GMB page and which pages they visit.
4. Add Rich Snippet microdata to structure information
Microdata, in particular via Schema.org, allows you to provide Google with structured information about your company, improving your local SEO.
📌 What is Rich Snippet microdata?
Rich Snippets are enriched extracts of data that appear in search results (e.g. starred reviews, company information, events…).
📌 Company microdata with the same information as the GMB file
Add this JSON-LD code to your site’s header to structure the information:
local-business-schema-site-and-gmb
💡 Why is this useful? It allows Google to clearly associate your website, your GMB listing and your social networks, thus reinforcing your authority. And so understand the architecture of your digital assets.
5. Display the Google My Business rating on your site
To display your average rating and the number of Google reviews directly on your site, use a widget like this one:
Some WordPress plugins, such as TRUSTINDEXallow you to automate this integration without coding.
💡 Why display it? It reassures your visitors in their ordering process and encourages them to contact you or place an order. It has a positive impact on your conversion tunnel.
6. Display Google customer reviews on your site
Ditto with the TRUSTINDEX(which I personally use on this site in full transparency)
✔ Manual method: retrieve reviews via Google Places API.
✔ Quick method: use the plugin TRUSTINDEX PLUGIN plugin to automatically display reviews with real-time updates.
📢 SEO impact: Google values sites with authentic, recent customer reviews.
7. Automate the publication of your articles on Google My Business
💡 Save time: instead of manually publishing posts on your GMB page, use an automation tool like FS Poster.
✅ Advantages of FS Poster:
- Automatically publish your blog posts on GMB.
- Allows you to plan and automate your publications.
- Increases the visibility of your GMB listing on Google.
By linking your site to your Google My Business listing with these tips, you’ll boost your local presence and make it easier to track performance.
Conclusion
Efficiently connecting your website to your Google My Business listing is a key step towards optimizing your local SEO and attracting more customers. By integrating UTM parameters, structured microdata, customer reviews and automating your publications, you improve your visibility and credibility.
💡 Action to take now: Check your Google My Business listing and start incorporating the best practices seen in this article! 🚀 For more help and tips, check out my guide and methods HERE!
